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RGM & Analytics Executive

  • Location:
  • Sri Lanka
  • Sector:
  • Business Development
  • Profile Created:
  • 4 weeks ago

Education

Experience

  • Coca-ColaBeveragesSriLanka Ltd. 2024 - Present

    RGM & Analytics Executive

    Drive commercial planning and decision support through volume, and mix analysis to improve revenue performance Develop Power BI dashboards and automated reports to enhance KPI visibility and leadership decision-making Perform variance analysis (Actual vs Plan), identifying risks and recommending corrective actions Design and manage sales incentive frameworks, driving field force productivity and performance Ensure SAP master data governance (customer, material) to maintain planning and reporting accuracy Support S&OP cycles, enabling cross-functional alignment between demand, supply, and financial plans Actively participate in Market Impact Team (MIT) initiatives, contributing to commercial strategy execution and performance improvement

  • Coca-Cola Beverages SriLankaLtd. 2017 - 2024

    Marketing Assistant - Trade Marketing

    Supported commercial and trade marketing initiatives through sales analysis, market insights, promotion planning, performance reporting, and ROI evaluation. Planned and executed trade promotions (including Crown and Waiter Promotions), POSM deployment, dealer board planning, rack development, and in-store activations to enhance brand visibility and shopper engagement. Coordinated with suppliers for POSM production, new POSM development, rack preparation, distribution, and supplier payments, ensuring timely execution of trade marketing activities. Managed DME budgets, monitored trade investment utilization, and supported cost control and financial tracking to maximize ROI. Prepared sales team KPI dashboards and incentive calculations, developed sales performance dashboards, and managed SAP master data creation and maintenance to support sales operations and reporting. Collaborated with sales, distributors, suppliers, and cross-functional teams to support NPD launches, Market Impact Team (MIT) initiatives, and continuous improvement through regular market visits and execution audits. Monitored daily activities of Trade Marketing Executives, verified claims and supporting documentation, and coordinated administrative processes to ensure policy compliance and smooth trade marketing operations.

  • Coca-Cola BeveragesSri Lanka Ltd. 2014 - 2017

    System Support Associate (SFA)

    Managed SAP master data, ensuring accuracy for planning, reporting, and analytics Supported Sales Force Automation (SFA) systems, including reporting and user support Played a key role in SFA system implementation, including testing, rollout, and user training Conducted distributor and market visits to support SFA adoption and ensure data accuracy at field level Maintained data integrity for forecasting, sales tracking, and business analytics Supported continuous improvements in sales systems and reporting processes

 
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