LLB ( - 2021) Buckinghamshire New University, UK.

2nd Class Honors - Upper Division

MBA ( - 2020) Wrexham Glyndwr University, UK.

International Higher Diploma in Law ( - 2020) EdHat, UK.

Diploma in Business Administration ( - 2003) IIMT, India.

College Education ( - 1996) S. Thomas\' College, Sri Lanka.

Radds Professional - Sri Lanka (2018 - Present ) Entrepreneur

Leading a 16 personnel impactful virtual team. ▪Opportunity Identification & Business Development - Identify market opportunities & develop innovative services to create competitive advantage. Strategic Planning - Formulate business plans, sets long- term goals, & designs strategies to achieve sustainable growth. Resource Mobilization - Secure & allocate financial, human, & physical resources effectively to support business operations. Operations Management - Oversee daily operations to ensure efficiency, quality, & customer satisfaction. Financial Management - Manage budgeting, cash flow, pricing, & cost control to maintain profitability. Leadership & Team Building - Recruit, lead, & motivate employees to achieve organizational objectives. Marketing & Sales - Develop marketing strategies & manages sales activities to attract & retain customers. Compliance & Governance - Ensured the business complies with legal, regulatory, & ethical standards.

Pepsi - Sri Lanka (2010 - 2018 ) Sales Manager

Reported to the RSM/ GM & handled a team of 4 Sales Executives, 31 Sales Representatives & 4 Distributors. Developed & executed sales strategies, sets revenue & distribution targets, and prepared sales forecasts & budgets. Drove revenue growth by expanding distribution channels & identifying new market opportunities. Managed key accounts & distributor relationships while negotiating trade agreements & overseeing promotional activities. Monitored sales performance, optimizes territory management, & ensured effective field execution & merchandising. Led, coached, evaluated & facilitated career progression of the sales personnel whilst building a high- performance, results-driven, customer-focused sales culture. Managed sales budgets, trade spend, & margins to ensure profitability & return on investment. Analyzed sales data, competitor activity, & consumer trends, and translated insights into actionable strategies, & provided regular performance reports & forecasts to executive leadership. Ensured adherence to company policies, trade regulations, & ethical sales practices.

Almarai - Saudi Arabia (2008 - 2010 ) Sales Manager

Reported directly to the RBM, NSM & handled a team of 4 Supervisors & 32 Sales Reps in 4 regions. Accountable for generating a definitive sales game plan to meet & exceed revenue & volume goals throughout the financial year. Trained, mentored & coached the Supervisors & Sales Reps to ensure they exceeded monthly, quarterly, & annual product wise sales objectives. Performed market research/ analysis & forged strategies & tactics to acquire market share & generate new business. Engaged with the Marketing team to develop marketing strategies that drive SKU wise sales & enhance brand awareness. Optimized market opportunities via precise forecasting, strategy, planning, & facilitating resource appropriately. Fostered & sustained superior rapport with hyper markets, super markets, & retail shops at all levels within each client. Surveilled & comprehended competitive landscape & strategized promptly & aptly to surpass, secure business to meet/ exceed revenue expectations. Maintained equilibrium in sales volume, product mix, & selling price in response to supply/ demand, altering trends, economic indicators, & competition.

Edna - Sri Lanka (2005 - 2008 ) Assistant Sales Manager

Reported solid line to the GM & handled the Tea Bag sale for exporters of Tea/ Desiccated Coconut in Sri Lanka.

Tea Plantations - Sri Lanka (1997 - 2005 ) Assistant Superintendent

Reported to the Superintendent/ GM & handled four divisions, team of 30+ staff (office, factory & field staff) & a work force of 1200+. Accountable for the Tea estate operation encompassing factory production management, P&L management, tea husbandry (plant physiology & entomology), industrial relations, labor/ unions management, government departments liaison, material purchase & financial/ cost management.