Education
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University College of Dublin, Ireland 2012 - 2016
B.Sc. in Business Management
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CIM (UK) 2018 - 2019
Diploma in Professional Marketing Stage 2
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Asia Pacific Institute of Digital Marketing 2020 - 2021
Professional Diploma in Digital Marketing
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University of Suffolk (UK) 2020 - 2022
Master of Business Administration(Reading)
Experience
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Anverally & Sons (Pvt) Ltd2019 - Present
Senior Marketing Executive
Lead generation through Digital Platforms, Website management, Social media marketing, creation of monthly Digital content Calendar & budget Planning Marketing and Promotional activities globally for the main 6 brands. Applied for local / International award entries & presenting. Marketing collateral creation Creation of Annual Marketing Budget & Calendar, International market research, Etc Listing & coordination of all aspects of foreign & virtual exhibitions Monitored market trends, analyzed consumer market activities to identify opportunities in new markets to deliver sustainable growth for the company brands. Planning & Execution of marketing strategies while working closely with the marketing manager. Introduced New Product ranges to the global market. Handled Local sales brand in the Modern Trade sector & Executed marketing promotions.
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Empire Teas (Pvt) Ltd2016 - 2019
Brand Executive
Conducted social media campaigns and promotions, managed the website and social media platforms, WordPress blogging, content plan creation. Participated in International exhibitions. Market research and trend analysis using digital marketing tools and through market insights shared by overseas customers. Handling International buyers and suppliers. Event planning and coordination Marketing Collateral & POSM
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Hyson Teas (Pvt) Ltd2016 - 2019
Brand Executive
Conducted social media campaigns and promotions, managed the website and social media platforms, WordPress blogging, content plan creation. Participated in International exhibitions. Market research and trend analysis using digital marketing tools and through market insights shared by overseas customers. Handling International buyers and suppliers. Event planning and coordination Marketing Collateral & POSM
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Future Automobile Pvt)Ltd2014 - 2019
Marketing Coordinator
Managed corporate marketing and communication functions, direct brand management, PR, media relations, corporate positioning Marketing collateral Advertisement scheduling & artwork creation planning and creation Monthly sales and marketing report, Daily sales activity reports of 6 member team. Organized events, product launches & promotions. Was In charge of all the POSM materials of all the brands.
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Softlogic Automobiles (Pvt) Ltd-2014 - 2019
Marketing Coordinator
Managed corporate marketing and communication functions, direct brand management, PR, media relations, corporate positioning Marketing collateral Advertisement scheduling & artwork creation planning and creation Monthly sales and marketing report, Daily sales activity reports of 6 member team. Organized events, product launches & promotions. Was In charge of all the POSM materials of all the brands.
