MASTER OF BUSINESS ADMINIST

DIPLOMA IN CUSTOMER COMMUNICATION

DIPLOMA IN MARKETING MANAGEMENT

FOUNDATION CERTIFICATE IN PROFESSIONAL MARKETING

HEAD OF SALES, MARKETING & PARTNERSHIPS

– Develop annual, quarterly marketing and sales plans to achieve business goals.
– Prepare and manage monthly, quarterly and annual budgets for sales & marketing.
– Craft strategies for sales & marketing teams, including corporate wellness, digital advertising,
communications and creatives.
– Identify opportunities and strategic business partnerships to reach new market segments, locally and
internationally to expand market share.
– B2B Partnerships to provide ayubo.life services and digital solutions to Hospitals, Laboratories, Insurance,
Telecom companies and other Industries.
– Drive corporate wellness initiates and B2B solutions for organisation employee wellbeing.
– Work closely with the Advertising, Digital, PR agencies and Journalist.
– Identify customer segments to generate information on services, packages, facilities and prices to
customers and potential new customers.
– Ensure new customers adopt the products through innovative marketing activities.
– Improve revenue through marketing initiatives and regular market research on prices and services.
– Understanding of the market competition with reference to acquisitions, pricing changes and new products

SENIOR MARKETING MANAGER

– Managed all marketing strategies for Sri Lanka and the Maldives from partnerships, business development,
content management, content programming, content marketing (B2B & B2C) and branded content.
– Drove the pace of expansion in onboarding original content locally.
– Grew the iflix brand visibility amongst the local audiences and the market share of iflix within the local
audience.
– Proactively reviewed, interpret and provided insights to local business performance and shared business
insights with stakeholders.
– Drove new opportunities with local and regional functional teams.
– Communicated strategic goals, applied global practice with an eye for local relevance and challenged local
function team to excel, growing from strengths to strengths

TRADE MARKETING MANAGER

– Set up trade marketing regional plans to reach sales goals and brand specific goals.
– Liaised with sales support to ensure sales support activities were implemented on a timely manner and
customer-oriented manner.
– Formulated regional visibility plans which included retail, trade, flagship and modern trade visibility.
– Continuous tracking of competitor activities regionally.
– Supported sales activities regionally through effective, efficient & innovative ideas resulting in lead
generation, customer engagement or sales generation.
– Brand visibility enhancement through own retailer, regional public properties or any other relevant medium.

ASSISTANT MANAGER – BRAND ACTIVATIONS, EVENTS & SPORTS

Built the National and Sports Marketing image with brand management activities including strategic planning,
sponsorship negotiations, brand activations, regional marketing, budgeting, media coordination and
implementation.
Handled Sports Sponsorship for Sri Lanka Cricket, Sri Lanka Rugby, A-Division Club Rugby 7’s/League/Knock-
Out Tournament, Paralympics, Golf, Regatta, Schools Cricket Big Match Season, Dialog Champions League
Football Tournament, Volleyball President Gold Cup, International Schools Sports Events and Sea Swim.
Handled main events for Chogm 2013, International Youth Forum, Dialog Staff Awards, Dialog Staff
Convention, Deyata Kirula, Sinhala Tamil Avurudu Festival, Vesak, Kandy Perahera, Nallur Festival, TNL on
Stage, 10 Year Celebration in Jaffna and Arash Live in Concert

SPECIALIST MARKETING COMMUNICATION & BRANDS

Drove 360 based activity plans to be efficient and effective by working closely with product and regional
teams to understand the brand and business case to deliver efficient and cutting edge marketing/
communication strategy.
Handled main campaigns for World Cup wishing campaign “Bring the Cup Back Home”, Dialog Sathkaraya
Thematic Campaign, Mama Dialog Thematic Campaign, Ottudha Best Value Campaign, Postpaid and Prepaid
Tariff Revised Launch (2006, 2007, 2008 & 2009), Blaster Postpaid Package, 3G/HSPA Launch, New Mobile
Phone Launch, MY10, Kit Tamil, Star Call, Family/ Kids Package, Senior Citizen Package, Ethera Methera
Package, Government Service Package, Corporate Wishing Ads, and The Launch of Dialog TV.

SENIOR EXECUTIVE MARKETING COMMUNICATION & BRAND

Developed a full fledged plan to groom the brand closely with product and regional teams to understand the
brand and business case to deliver efficient and cutting edge marketing/communication strategy.

COORDINATOR MARKETING COMMUNICATION & BRANDS

BRAND EXECUTIVE MARKETING COMMUNICATION & BRANDS

CALL CENTER – OFFICER, CONSULTANT AND ASST. TEAM LEADER

Responsibilities comprised of call center functions, managing of teams, organizing team motivation
activities, facilitation of training and evaluation programmers to enhance call centre officers to facilitate the
customer services.