B.S. Information Science and Technology

Professional Diploma in Digital Marketing

Certificate in Digital Marketing Laws

The Fundamentals of Digital Marketing

Msc. In Strategic Marketing

Head of Marketing

 Developing and executing strategic marketing initiatives along with improving widespread public relations program (domestic and international) that will enhance the ANC’s image and position.  Ensure articulation of the company\'s desired image and position, assure consistent communication of the brand throughout ANC and assure communication of the brand to all constituencies.  Responsible for editorial direction, design, production, and distribution. e. catalog, student recruitment materials, editorials, etc. releases in both print and electronic media form of all ANC publications in coordination with the Admissions Department  Strategizing and executing digital marketing plan for the company  Develop with the Heads of Admissions/Recruitment the college\'s marketing budget for maximum effectiveness as well as short and long-term budgets for the marketing and public relations efforts.

Manager, Operations and Marketing

 Managed a team of 20 staff members in the ANC branch campus Kandy and 10 staff members in the Marketing department in Colombo  Streamlined operations in the branch campus to increase the productivity of the staff members  Lead the team to increase the student enrolment numbers  Implemented new strategies to increase the student satisfaction and student retention.  Monitored and Planned overall ATL and BTL marketing campaigns of ANC Education  Strategized digital marketing campaigns  Participated in the staff recruitments and staff retention process for the entire company

Assistant Digital Marketing Manager

 Strategized and executed digital marketing plan to increase the student recruitments in Sri Lanka and Maldives to 26 different university degree programs which led to a significant increase in the recruitments even during the pandemic  Managed a team of 8 members in the marketing department and directly reported to Director/COO  Implemented new marketing best practices and brand guidelines within the company  Organized Sri Lanka’s first ever hybrid university fair connecting over 18 US and Canadian Universities with more than 400 prospective Sri Lanka Students in 2020 and then used that model to organize several other hybrid events that opened university pathways to more than 1500 Sri Lankan students in countries like USA, Canada, Australia, UK, etc.  Pioneered the company’s digital transformation during the pandemic by offering expertise in Online Lectures, Work from Home best practices etc

Marketing Associate

 Executed marketing initiatives and provided daily support to the marketing management team  Assisted the Chief marketing and communication officer in planning marketing programs for current students  Designed attractive marketing programs to attract current and potential students to the university events  Used Facebook, Instagram and Twitter analytical tools to recognize the trends in higher education and implement proper changes to the school marketing plan

Head of Digital

Responsibilities: • Currently managing digital strategies for diverse brands and sectors within the organization. • Overseeing Hospitality brands including Citrus Hikkaduwa & Waskaduwa Hotels, Steuart & Co Pub, The Steuart Hotel, Ceylon Curry Club, Heladiv Tea Club Colombo & Galle, Blue Orbit by Citrus & Cosmic by Citrus at Colombo Lotus Tower, Villa Victorini, and Villa Laugolla. • Handling FMCG brands such as Seri, Ruveda, James Coffee, Athgunaya Spices, Heladiv RTD, Rosa Kahata Tea, and GS Teas. • Managing Education sector involvement with GS Education and BYJU’s. • Overseeing Digital Marketing for Engineering initiatives with GS Solutions. • In charge of Marketing campaigns for Finance sector representation through GS Insurance Brokers and GS Asset Management. • Managing Travel-related brands GS Tours and GS Travels. • Handling Health sector brands GS Sports, Wyeth Nutrition, and GS Optics. Key Achievements: • Developing and executing comprehensive group-wide digital marketing strategies across various digital channels. • Leading a team of digital marketing professionals, providing mentorship, and ensuring the seamless execution of day-to-day operations. • Analyzing and reporting on the performance of digital marketing campaigns, offering valuable insights and recommendations for optimization. • Collaborating with internal stakeholders to align digital marketing initiatives with overarching business objectives. • Keeping abreast of the latest digital marketing trends and technologies, implementing new strategies to enhance overall results. • Successfully leveraging the influence of key individuals to design and implement innovative marketing campaigns across multiple platforms, resulting in heightened brand visibility, increased engagement, and notable sales growth. • Successfully executing the pre and post-launch campaigns of Blue Orbit by Citrus and Cosmic by Citrus, Sri Lanka’s tallest restaurant and the banquet hall located at the iconic Colombo Lotus Tower

Visiting Lecturer

• Teaching a 14 week BM2005: Digital Marketing Module for University of Central Lancashire BSc (Hons) Business and Marketing and BA (Hons) International Business Undergraduate students.