Education
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University of Sri Jayewardenepura - 2016
Bachelor of Science
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University of Sri Jayewardenepura - 2014
Diploma in Marketing Management
Experience
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Camms 2024 - Present
Creative Lead
• Lead strategic development and execution of all creatives for Camms.College, and, the overall Camms brand at large. • Product owner of the Camms.College website, a product that generates AU$ 4 million in annual recurring revenue. • Responsible for directing the creative vision and brand storytelling efforts across all communication channels.
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VizuaMatix 2022 - 2024
Head of Marketing and Corporate Communications
• Responsible for B2B and B2C marketing operations, product branding and positioning to leverage new market opportunities. • Managed the redesign of the company website (+ sister sites). Led a team of internal and external stakeholders and contributed hands on to develop a thoroughly modern, dynamic, search engine-friendly website with the use of latest technologies. • Developed go-to-market strategies for various products - Telco VAS, FinTech and, enterprise solutions. • Spearheaded creative brainstorming sessions. Led branding, aspects of product UI/UX design, and development of all marketing collateral including brochures, solution briefs, pitch decks, white papers, vector animations, infographics, landing pages, and promo videos.
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Beyond Strata 2021 - 2022
Business Development Manager
• Collaborated with management and the CEO to formulate and implement a digital communications and client acquisition strategy. • Onboarded 118 individual lots, including one high rise, generating AU$ 24,000+ in revenue through strata management contracts.
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SLINTEC 2019 - 2021
Associate-Business Development
• Overhauled the company website, leading to a surge of over 300% in site traffic within the first year. • Developed and implemented a cross-channel content marketing strategy. • Designed and built the company’s digital presence, including development of all marketing collateral. The marketing collateral I have created for SLINTEC have generated high response rates, proving effective in presenting innovative, sometimes futuristic concepts and technologies to high-profile corporate clients — both local and international.
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Zeno Innovations 2017 - 2019
Creative Strategist / General Manager
• Balanced the needs of product management, UX, and other creative aspects of all products developed. • Led meetings with clients and worked closely with them to ensure their requirements and goals were met. • Successfully pitched and secured new client accounts resulting in 232% increase in YoY revenue (2018/19).
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Mercury Institute 2016 - 2017
Senior Business Development Executive cum Digital Marketer
• Designed and implemented a series of highly effective social media and PPC campaigns. • Conducted a thorough revamp of the company website, implementing modern design elements. • Designed all marketing material including brochures, flyers, posters, pull-up banners, and hoardings.