MSc. Digital Marketing (Undergraduate) ( - 2025) Asia e university

BSc. (Hons) Business Management ( - 2022) ICBT

G. C. E. Advanced Level ( - 2018) Central Collage

G. C. E. Advanced Level - Combine Mathematics (2C, 1S)

The Factory Outlet & The Kids Warehouse (2024 - Present ) Digital Marketing & E-Commerce Manager

Job description Designed and managed end-to-end digital marketing campaigns for TFO and The Kids Warehouse, including content creation, email marketing, social media engagement, SEO, and paid advertising. Oversaw website management and ensured optimal user experience, driving improvements to product listings, checkout processes, and promotional features. Led social media strategies to increase brand awareness, community engagement, and follower growth, with a focus on creating visually appealing, brand-aligned content. Analyzed customer data, market trends, and campaign results to adjust strategies and improve ROI. Developed and implemented loyalty programs and seasonal promotions to attract and retain customers, balancing brand-building with sales-driven initiatives. Job description Designed and managed end-to-end digital marketing campaigns for TFO and The Kids Warehouse, including content creation, email marketing, social media engagement, SEO, and paid advertising. Oversaw website management and ensured optimal user experience, driving improvements to product listings, checkout processes, and promotional features. Led social media strategies to increase brand awareness, community engagement, and follower growth, with a focus on creating visually appealing, brand-aligned content. Analyzed customer data, market trends, and campaign results to adjust strategies and improve ROI. Developed and implemented loyalty programs and seasonal promotions to attract and retain customers, balancing brand-building with sales-driven initiatives.

EL Holdings (Pvt) Ltd. | Luxury Clothing (2023 - 2024 ) Sales & E-Commerce Manager

Handling all Supply chain operations, CRM operations, and E commerce operations. Planning digital sales strategies, managing all digital platforms, and leading the brand for a revenue and awareness growth both locally and globally as a premium brand. Accomplishments: Gathered customer data which have spread around the brand and filtered the loyal customer base which can increase the revenue. Focused new customer base where was the market demand not fulfilled. Generated awareness customer base for launching marketing campaigns for a brand sustainability. Introduced the actual luxury customer requirements in local market and digital access of reaching them. Implementing an ERP system to the organization to run a smooth business, with supporting of the Internal and External parties.

Kandy Selections (Pvt.) Ltd. (2018 - 2023 ) Manager - Online Marketing Division

Appointed as a data entry executive in KANDY Selection (Pvt) Ltd. All the item allocation and product automation have been done with a POS System. After a year of joining there, I have promoted as Online Marketing Manager for a newly started Online Sales Department. That was based with the educational experiences I have completed and operational knowledge I have obtained with my internship at Daraz. I have worked with that organization for implementing their website as a business analyst, web development assistant, UI, UX developer and Content creator.

Daraz.lk (2022 - 2023 ) Customer Support Executive

Responding to customer inquiries via email, phone, & live chat. Assisting customers with product-related questions. Resolving customer issues and complaints. Providing information about products, services, and company policies. Maintaining customer records and documentation. Collaborating with other team members to address complex customer problems.