Masters of Media Studies Bachelor of Business Management ()

Sheraton Mall of Emirates Hotel & Aloft Dubai Creek (2023 - Present ) Cluster Director of Marketing

Responsible for the Marketing and positioning of both hotels in the local and international market. Strategy and planning of all marketing communication of the hotel, food and beverage outlets and spa along with digital and social media engagement. Work with local and international media and influencers to promote the hotel and restaurants. Strategic collaboration with various brands for events and successful relaunch of the new Sheraton rooms and Suites.

Raffles Dubai (2022 - 2023 ) Director of Marketing and Communication

Responsible for all marketing, PR and digital activities for the hotel. Develop and drive all marketing and communication strategies for the hotel with innovative and creative ideas. Help maintain the hotel’s No. 1 position on TripAdvisor through managing the hotel’s online performance on various platforms. Financial planning and budgeting. Story telling through social media channels and targeting the right guest profile with engaging and visually appealing content. Continue to manage strategic partnerships for long time awareness for the hotel including food and beverage promotions, room and spa offers. Work closely with local and international media and influencers.

Orascom Hospitality (2021 - 2022 ) Cluster Marketing Communications Manager – UAE & Oman

Providing strategic Marketing & Communication advice for hotelsin the UAE & Oman. Responsible for the planning, execution, reporting and management of internal and external communication. Developing integrated marketing functions with supporting policies and guidelines. Fostering and maintaining strong professional working relationships with key stakeholders to understand and meet their communication requirements and manage their expectations. Leading the media strategy to reach the right target market for the hotels. Devising and implementing the online and offline campaigns for the hotels.

Grand Hyatt Muscat (2015 - 2018 ) Manager - Marketing Communications

Leading the Marketing & Digital team, managing integrated marketing functions – promotions, brand campaigns, social media, media relations, content development, partnership marketing & brand communication. Sales & marketing budgets + P&L for the entire sales and marketing department. More than USD 30,000 savings each month for the department. In addition to this, the role entailed conceptualizing the strategic positioning and brand building for the hotel in the entire region. Marketing training and development of new teams, pre – opening in Dubai and Abu Dhabi, relaunch of F&B Concepts and state of the art event space. Conceptualizing and execution of Hyatt Wedding and F&B videos with Hyatt Corporate team, Zurich. Secured various awards from online partners for sales and marketing.

Grand Hyatt Mumbai (2013 - 2015 ) Manager - Marketing Communications

Leading the Marketing Communications team and managing integrated marketing functions – positioning strategies and promotions, brand campaigns, social media, media relations, content development, partnership marketing & brand communication and sales and marketing budgets, forecasting & P&L for sales and marketing team. Assisted on strategic partnership with leading publications and planning and execution of one of the Iconic 10th Anniversary campaigns for the hotel. Strategic partnerships Vogue, GQ, Forbes, CNT, TOI, T+L India. Sustained PR value of USD 50 million per month. Feeder market outreach through innovative media activations. Planning and execution of Hyatt Culinary Challenge since 2013.

Shangri La Mumbai (2012 - 2013 ) Leading the Marketing Communications team and managing integrated marketing functions – positioning strategies and promotions, brand campaigns, social media, media relations, content development, partnership marketing & brand communication and sales and marketing budgets, forecasting & P&L for sales and marketing team. Assisted on strategic partnership with leading publications and planning and execution of one of the Iconic 10th Anniversary campaigns for the hotel. Strategic partnerships Vogue, GQ, Forbes, CNT, TOI, T+L India. Sustained PR value of USD 50 million per month. Feeder market outreach through innovative media activations. Planning and execution of Hyatt Culinary Challenge since 2013.

In charge of the entire pre-opening for the 1st Shangri La brand in India. Independently managed Marketing Communication function including social media, photography, opening media campaign, media relations and brand building. Feeder market outreach through innovative media activations. Integrated launch campaigns with Corporate Hongkong office and all guest touch points. Scouted and trained marketing team. Planned and executed hotel launch digital marketing strategy and online portals keeping in line with brand guidelines.

Marriott International (2010 - 2012 ) Cluster Marketing Communications Manager

Internal Communication & pre–opening for India hotels. Brand and field marketing pan India. Agency and new hire training and development.