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  • Location:
  • Sri Lanka
  • Profile Created:
  • 2 years ago

Skills

Communication & Correspondence Handling Content Creation & Copywriting Content Writing & Blogging Customer Service & Guest Relations Digital Marketing (SEO, PPC, Social Media) Graphic Design & Visual Marketing Market Analysis & Competitor Research Sales Strategy & Negotiation

Education

Experience

  • 2020 - Present

    Freelance Web Designer & Digital Marketer

    Designed and developed responsive, SEO-optimized websites, enhancing user experience and driving traffic. Managed digital marketing campaigns across social media, email, SEO, and PPC to boost brand visibility and lead generation. Collaborated with clients to create strategies that improved site performance and conversions. Analyzed website data to optimize designs and campaigns, resulting in higher engagement and conversions.

  • Trident Distributors Private Limited (LK) 2022 - Present

    Social Commerce/Digital Marketing Specialist

    Managed E-commerce Operations: Oversaw the company website (www.district25.lk), handling customer orders, online/offline chats, andensuring a seamless user experience to drive online sales. Digital Marketing Campaigns:Led digital marketing strategies for 20+ global luxury brands, including Lamy, Birkenstock, Hasbro, New Balance, and Stanley, enhancing brand awareness, customer engagement, and revenue growth. Social Media Management: Directed the social media presence for the company and official channels for Birkenstock Sri Lanka and Lamy Sri Lanka, driving follower growth and increasing brand exposure. New Digital Customer Acquisition: Identified and cultivated new digital customer segments, creating tailored campaigns that expanded the company’s reach and generated new sales opportunities. Building Business Relationships:Developed new business relationships and partnerships with digital customers, leading to expanded product distribution and long-term collaboration opportunities. Brand & Consumer Expertise: Leveraged in-depth knowledge of luxury brands and customer behaviour to create digital marketing strategies that improved customer conversion rates and retention. Analytics & Optimization: Analyzed website and campaign performance to optimize marketing strategies, resulting in improved traffic, engagement, and overall conversion rates. Collaboration & Strategy: Partnered with cross-functional teams to align digital marketing efforts with broader business goals, ensuring consistent messaging and market positioning.

 
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