Education
-
Master of Business Management (MBM)
-
University of Kelaniya, Sri Lanka
Bachelor of Business Management (Marketing) Special Degree
Experience
-
Emerchemie NB (Ceylon) Ltd 2008 - Present
Market Manager
Leading comprehensive marketing strategies to boost brand visibility and gain a competitive edge, with a particular focus on long-term growth and brand positioning within the pharmaceutical sector. Developing and managing sales and marketing targets, ensuring alignment of team goals with company objectives and consistently meeting high-performance benchmarks. Building and implementing regional marketing plans with a focus on B2B relationship-building, leading to a strong client database and increased customer engagement. Managing cross-functional teams and coordinating with sales representatives to achieve effective execution of marketing strategies across designated regions. Conducting regular market intelligence reviews, assessing competitive threats, and guiding the company in making informed strategic decisions. Creating short- and long-term sales strategies tailored to regional demands, driving continuous growth and achieving revenue goals. Strong partnerships with KOL’s and extending market reach Providing ongoing training to sales teams to strengthen product knowledge, customer interaction skills, and overall service quality. Driving the adoption of marketing technologies, including CRM systems, to improve communication flow and support high customer satisfaction rates.
-
Royal Ceramic Lanka Ltd 2006 - 2008
Showroom Manager
Managed showroom operations across the Kalutara region, focusing on brand development and achieving defined sales targets for the Rocell brand. Creation and implementation of merchandising and showroom maintenance strategies, ensuring a compelling and organized customer experience. Developed a robust regional database for B2B marketing, enabling targeted marketing and sales efforts for increased brand penetration. Led a team of sales associates, providing guidance on customer service best practices and maintaining high standards in showroom operations. Conducted regular analysis of regional market data to adjust strategies, strengthen customer relationships, and identify new growth opportunities. Collaborated closely with the regional sales team to support company-wide goals and foster effective communication between departments.
-
Samson Rajarata Govipola (Pvt) Ltd – DSI Group 2004 - 2006
Assistant Marketing Manager
Planned and executed short- and long-term marketing strategies, aligning with corporate objectives and achieving increased market share across product lines. Designed and implemented a marketing intelligence system to gather market insights, supporting data- informed marketing initiatives. Developed customer engagement protocols that significantly enhanced customer satisfaction and loyalty. Penetrated new market segments and boosted market share by strategically developing distribution channels and appointing regional agents. Organized and managed below-the-line communication strategies to ensure brand consistency and message clarity at all customer touchpoints. Directed and supported the sales team in developing and delivering customer-centric marketing activities, boosting product awareness and engagement.