• Nugegoda, Sri Lanka, 00100
  • Marketing
  • Member Since, March 19, 2025
  • Job Title Marketing Specialist
  • Gender  Female
  • Core Competencies

Skills

Branding & Brand Strategy Content Creation & Copywriting Email Marketing & Automation Technical Writing & Documentation

Education

  • University of West London (UK)

    Master of Business Administration

    Merit

  • University of Northumbria (UK)

    BSc (Hons) Business and Management

    1st Class Honors (Best Student Medalist)

  • Chartered Institute of Management Accountants (UK)

    CIMA

Experience

  • Head of Marketing 2024 - Present

    Head of Marketing

  • Gnext Sri Lanka Pvt Ltd 2024 - 2024

    Digital Marketing Manager

    Strategic Planning: Develop and execute 360-degree digital marketing strategies for global brands (Apple, Xiaomi, Dyson, Infinix, Techno). Team Leadership: Lead and mentor the digital marketing team, fostering collaboration with sales, product, and creative departments. Campaign Management: Oversee multi-channel campaigns across SEO, SEM, social media (Meta, LinkedIn), email marketing, and websites. Performance Analysis: Conduct research, track, and report on campaign performance, providing insights and recommendations to the CEO. Budget Management: Prepare and manage marketing budgets, ensuring cost- effective strategies and maximum ROI. Content Strategy: Develop and oversee content creation, ensuring alignment with brand messaging and engagement objectives. Market Research: Conduct market research to identify trends, consumer behavior, and competitive landscape, informing marketing strategies.

  • Marketing & SEO Specialist 2023 - 2024

    Marketing & SEO Specialist

    Lead on Planning, developing, and Implementing marketing strategies to support sales targets. Conduct market research to identify both local and global technological trends, aiming to discover potential demand and target audiences in the process. Evaluate the competitive environment and assess the positioning of current products and services in relation to market trends and competitors within the IT industry. Develop, and execute marketing campaigns including content & artwork creation across all marketing platforms by adhering to the marketing mix. Develop & manage sales and marketing budgets that support all initiatives. Develop & Integrate marketing & content strategies and set realistic objectives to achieve budgets and market share targets. Analyze customer trends and monitor competitor happenings on a regular basis. Monitor the algorithms set by the search engines to keep up to date with changes. Write original content for webpages - tailored for the target audience. Drive targeted and loyal traffic to a website by community building. Use social media to distribute content and encourage more external sites to link with the company page.

  • Home Lands Skyline Pvt Ltd l Sri Lanka 2022 - 2022

    Manager - Digital Marketing

    Drive business growth and expansion by strategizing and implementing marketing initiatives to achieve objectives and boost brand presence. Conduct extensive market research to identify emerging opportunities in the real estate market, including both current projects and potential future opportunities. Analyze the competitive environment within the real estate industry and assess how the company\'s offerings are positioned throughout the marketing funnel. Apply specialized expertise and valuable insights while navigating the marketing mix in the real estate industry, focusing on crucial elements such as property listings, pricing strategies, targeted advertising, sales promotion, and distribution channels. Responsible for forecasting sales and developing marketing plans to achieve the company\'s overall business objectives, positioning it as a key player in the industry. Monitor market success for real estate offerings. Partnering with advertising and media specialists to increase marketing results. Assess market trends and conducts research to position the company effectively in the international real estate market. Implement cost reduction strategies. Ideate, plan, write, edit, proofread, publish, and promote content across different platforms.

  • GEM Hospitality Partners l Sri Lanka 2020 - 2022

    Manager – Branding & Marketing

    Strategizing and overseeing social media presence across all channels. Well acquainted with creating data-driven marketing campaigns, SEO, SEM, Social Media Management & Content Marketing. Created reporting around paid marketing funnels & leveraged this to incrementally improve the conversion rate by 18%. Develop a strategic view of digital marketing budget allocations to ensure business objectives are met and forecasts are accurate. Managing company website (including all images, tools, and content). Creating and Implementing SEO Strategy (on-page & off-page). Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.

  • Nawaloka Hopsitals l Sri Lanka 2017 - 2020

    Assistant Manager - Branding

    Carry out market research in order to keep up to date with customer trends locally and implementing new marketing strategies by understanding new global trends. Creating full 360-go-to market plans, and content roadmaps. Develop strategies and managed marketing campaigns across online & offline platforms to ensure that products and services meet customers’ expectations. Lead on Planning, Implementing & Analysis of Monthly, Quarterly & Yearly Marketing projects, Strategies, Budgets & Reports. Conduct promotional programs on traditional media (ATL & BTL). Conduct frequent customer engagement campaigns to retain the existing customer base and to capture the potential target market. Develop, execute brand communication strategy across all platforms (digital, traditional, exhibitions, photo shoots, etc.) and evaluate the ROI of each platform. Work closely with the sales department to develop and execute effective promotional programs.

  • Hela Apparel Holding Sri Lanka 2016 - 2017

    Marketing Executive/ Business Analyst

  • MAS Intimates l Sri Lanka 2014 - 2016

    Trainee Merchandiser (Developments)

Languages

English
Proficient
Sinhala
Proficient