Education
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POSTGRADUATE INSTITUTE OF MANAGEMENT 2022 - 2024
Master of Business Management
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SRI LANKA INSTITUTE OF MARKETING 2021 - 2022
Certificate in Digital Marketing
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NATIONAL INSTITUTE OF BUSINESS MANAGEMENT 2012 - 2013
Advanced Diploma in Business Management
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OPEN UNIVERSITY OF SRI LANKA - 2002
Diploma in Computer Awareness Program
Experience
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Sunshine Health Care Lanka Ltd 2024 - Present
Key Account Manager
Develop and maintain strong relationships with key accounts in modern trade outlets and private hospitals. Manage and grow the business with existing accounts by identifying opportunities for upselling and cross-selling. Regularly meet with key decision-makers to understand their needs and tailor solutions accordingly. Develop and execute strategic sales plans for modern trade channels and private institutions to achieve business objectives. Monitor and analyze sales performance against targets and adjust strategies as needed. Collaborate with the sales team to ensure alignment with overall company goals. Identify and pursue new business opportunities within the modern trade and private hospital sectors. Lead negotiations with key accounts to secure long-term partnerships and favorable terms. Drive the expansion of the company’s products into new regions and outlets. Conduct market research to understand the competitive landscape and customer preferences. Provide regular feedback to the marketing and product teams to ensure products meet market demands. Track industry trends and adjust strategies to stay ahead of competitors. Develop pricing strategies that maximize profitability while remaining competitive in the market. Plan and execute promotional activities in collaboration with marketing teams to drive product visibility and sales. Monitor the effectiveness of promotions and adjust tactics as necessary. Work closely with the supply chain team to ensure product availability in key accounts. Manage inventory levels to prevent stockouts or overstock situations. Ensure timely delivery of products to modern trade outlets and private hospitals. Prepare regular sales reports, forecasts, and performance reviews for senior management. Utilize data analytics to track key performance indicators (KPIs) and identify areas for improvement. Provide actionable insights to optimize sales processes and account management. Ensure adherence to all company policies, industry regulations, and ethical standards. Maintain accurate records of all account activities and communications. Handle all business dealings with integrity and professionalism.
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Sunshine Health Care Lanka Ltd 2023 - 2024
Sales Manager – Healthguard Infinity Sales
Implement sales plans to meet revenue objectives as per established strategies. Ensure effective sales team operations and execution of sales plans and strategies. Lead and coordinate activities of Regional Sales Managers, Deputy Regional Sales Managers, Senior Area Sales Managers, Area Sales Managers, and sales representatives. Maintain sales discipline and team motivation to achieve and exceed sales objectives. Prepare sales targets and monitor performance daily, weekly, and monthly. Review progress and take timely corrective actions. Develop strategies to convert non-supplying customers into active ones. Guide the sales team in acquiring new customers and retaining existing ones. Foster and sustain relationships with key customers and clients. Collaboration with Distribution and Marketing Teams Monitor sales-related outstanding accounts with the distribution team and center managers. Collaborate with marketing teams to address customer complaints and enhance marketing activities Conduct one-on-one reviews with managers to improve communication, identify training needs, and develop skills. Motivate and improve the performance of underperforming sales team members. Address sales team grievances with the General Manager Sales to find solutions. Monitor competition, including products, market share, and trade activities, and inform the marketing team. Assist HR in recruiting sales team members. Adhere to and enforce sales policies at all levels. Maintain sales records and provide information and analysis to top management. Handle customer complaints and feedback within the region, coordinating with relevant managers. Propose innovative ideas and sales policies to enhance the brand, business, and market share. Continuously learn about new products and improve management skills.
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Sunshine Health Care Lanka Ltd 2019 - 2023
Deputy Regional Sales Manager – Central
Monitor and support sales plans to ensure revenue objectives are achieved according to the established sales strategies. Lead and coordinate activities of Senior Area Sales Managers (SASMs), Area Sales Managers (ASMs), Assistant Area Sales Managers (AASMs), and sales representatives to achieve and exceed sales objectives. Ensure effective operations of the sales team, assisting SASMs/ASMs/AASMs in preparing sales plans and strategies. Supervise all sales-related outstanding accounts in coordination with the distribution team and center managers to ensure adherence to company financial policies. Prepare sales targets, monitor performance, review progress daily/weekly/monthly, and take timely corrective actions. Implement measures to convert non-supplying customers, acquire new customers, and ensure retention and growth of existing customer business. Develop and sustain relationships with key customers and clients in each assigned area. Coordinate with marketing teams to solve complaints and other related issues, providing periodic feedback to improve marketing activities and achieve sales objectives. Conduct one-on-one reviews with all SASMs/ASMs/AASMs to build effective communication, understand training needs, and make decisions to improve their knowledge and skills. Identify poor performers within the sales team, take actions to motivate and convert them into performers, in consultation with the General Manager Sales. Address problems and grievances of the sales team at all levels, discussing them with the General Manager Sales for appropriate resolution. Maintain awareness of competition, competitive products, market share, and trade activities; take appropriate actions and inform marketing teams accordingly. Assist the HR department in recruiting sales team members. Adhere to and ensure compliance with sales policies by all levels of the sales team. Maintain proper sales records related to customers, products, and team members, providing necessary information and analysis to top management as per predetermined standards and deadlines. Handle all customer complaints and feedback in the respective region, providing appropriate solutions in coordination with relevant SASMs/ASMs/AASMs. Propose new sales policies and innovative ideas to enhance the company’s brand, business, and market share. Continuously learn about new products and acquire better management skills to generate innovative ideas and motivate the sales staff.
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Sunshine Health Care Lanka Ltd 2015 - 2019
Senior Area Sales Manager- Kurunegala & Anuradhapura
Responsible for the development and performance of sales activities in the assigned Areas whilst directing sales teams and providing leadership towards the achievement of set targets and growth in line with company vision and values
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Sunshine Health Care Lanka Ltd 2013 - 2014
Area Sales Manager for Swiss Biogenics Ltd
Responsible for the development and performance of sales activities in the assigned Area whilst directing sales teams and providing leadership towards the achievement of set targets and growth in line with company vision and values
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Sunshine Health Care Lanka Ltd 2011 - 2013
Distribution Center Manager - Kurunegala
Managing, supervising, and coordinating “Center” operations in such a way to optimize sales that maximize the company’s profits while ensuring excellent customer service which ultimately benefits the organization’s sustainability as per the vision of the company.
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Asian Paints Lanka Limited 2003 - 2011
Finance Executive/ Distribution Executive – Sales Depots ( Kurunegala Depot & Kandy Depot)
Monitoring & supervising entire administration and supply chain functions and operations effectively manage & supervising depot staff as well as distributors staff and handle customer product complaints & taking necessary action to solve them in a faster way for satisfying them thru the online CCM System & effectively coordinating with head office. Visits other depots on quarterly physically Stock counting & handling Company promotional campaigns by marketing team effectively. (Shop Boy’s/Painter Meets/Account’s Meets & events
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Sri Lanka Air force 2003 - 2003
Officer Cadet of Sri Lanka Air force
Former Officer Cadet of Sri Lanka Air force- 44th Direct Officer Cadet Intake Period Retired due to Knee Injury happened during the basic course.
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PEPSI COLA Distribution Center at Kurunegala. 2000 - 2003
Store Executive
Stock Maintaining, Manual Stock Ledger Maintaining, Loading/unlading supervise (Factory GRN & Distribution Vehicles ) All Other Stores related documents & preparing reports, etc.