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- Location:
- Sri Lanka
- Sector:
- Marketing
- Profile Created:
- 1 year ago
Skills
Education
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University of West London 2024 - Present
Reading for Master of Business Administration
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London Metropolitan University 2017 - 2018
Bachelor in Business Administration
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Cardiff Metropolitan University 2015 - 2016
Higher National Diploma in Business Management specialized in Sales and Marketing
Experience
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Belmont Institute of Higher Education, 2023 - Present
Country Manager
Led the strategic direction and growth of operations in Sri Lanka, ensuring alignment with company objectives and market requirements, Managed day-to-day business activities, overseeing operational performance, financial planning, and resource allocation, Developed and executed market expansion strategies, driving revenue growth and improving market penetration, Cultivated and maintained strong relationships with key local stakeholders, partners, and regulatory bodies to ensure operational success, Directed and trained cross-functional teams across departments to streamline processes, enhance productivity, and achieve business goals, Monitored market trends and competitor activities, providing strategic insights to senior management for decision-making.
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IDM Kandy Campus 2021 - 2023
Marketing Manager
Developed and implemented unique strategies and campaigns to generate organic leads and increase student enrollments, Conceptualized and brainstormed innovative ideas to enhance the company’s portfolio and market presence, Led and guided the team to successfully execute an event that resulted in the enrollment of 34 MBA students, Collaborated closely with the sales team and engaged with end consumers to capture and address their requirements effectively.
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Introps School of computing & Software Solutions 2019 - 2021
Marketing Manager
Played a pivotal role in establishing and growing the business as a startup campus, contributing to its foundational development, Identified and targeted key market segments, implementing cross-selling strategies to drive revenue growth, Utilized public relations efforts to attract and secure additional online business clients, expanding the customer base, Achieved a 40-45% increase in revenue in 2019 through strategic social media marketing initiatives.
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ESoft Metro Campus 2017 - 2019
Student counselor cum Marketing Executive
Delivered career guidance presentations to diploma students, effectively promoting degree programs and encouraging higher education enrollment, Assisted students in identifying and mapping out their career paths, providing personalized advice to support their professional development, Developed and implemented strategies to upsell degree programs, contributing to increased student interest and enrollment, Collaborated with academic and marketing teams to create content and campaigns that boosted student awareness and program visibility.
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2018 - Present
Freelance Business consultant
Provided strategic consulting services to SpectraCube, a software firm to improve operational efficiency and driving business growth, Guided Shoez, a footwear SME in optimizing processes and enhancing market reach, Consulted for MegaTiles, a ceramic company, offering insights on product development, market expansion, and operational management.
