About Me
-
Gender Male
Core Competencies
Education
-
Bachelor of Management Honors in Marketing (2020) Horizon Campus - Sri Lanka
-
Diploma in English (2016) Britishway English Academy 2016 G.C.E. ADVANCE LEVEL Baduriya National College - Mawanella | (Pass) G.C.E. ORDINARY LEVEL BR/Emb Assalam Maha Vidyalayam (National School) (Pass) Email Marketing Campaigns: Created and distributed email campaigns to prospective and current students to foster engagement and conversion. Collaboration
-
G.C.E. ADVANCE LEVEL () Baduriya National College - Mawanella
-
G.C.E. ORDINARY LEVEL () BR/Emb Assalam Maha Vidyalayam
Work & Experience
-
Charted Institute of Logistics & Transport- Sri Lanka (2024 - Present ) Membership & EducationExecutive
Member Relationship Management : Fostered strong member relationships to ensure satisfaction and retention. Onboarding Assistance : Guided new members through the onboarding process for a seamless experience. Membership Database Management :Maintained and regularly updated the membership database for accuracy and efficiency. Member Acquisition Strategies: Developed and implemented strategies to attract new members. Feedback Analysis: Collected and analyzed member feedback to identify areas for improvement and enhance services. Event and Workshop Organization : Planned and executed educational events and workshops to support professional development . Content Development :Assisted in creating tailored educational content to meet diverse learning needs. Collaboration with Industry Experts : Partnered with industry professionals to enhance the quality and relevance of educational programs. Program Outcome Reporting :Tracked and reported outcomes of educational programs to measure impact and success. Intern Supervision : Supervised and mentored interns on educational tasks, ensuring productivity and skill development.
-
(2024 ) Marketing Executive
Online Marketing Strategy Development: Developed and executed comprehensive strategies to promote university programs and services across digital platforms. Social Media Management :Managed and optimized social media platforms, creating and scheduling engaging content to boost audience interaction. Digital Advertising Campaigns ; Planned and implemented targeted campaigns through Google Ads and social media ads to increase brand visibility. SEO Optimization: Optimized website content for search engines to enhance online visibility and drive organic traffic. Analytics & Performance Monitoring :Monitored website traffic and campaign performance using analytics tools to assess effectiveness and adjust strategies.
-
Lyceum Global Holdings (2022 - 2023 ) Marketing Executive
Marketing Research & Data Analysis :Conducted research to analyze student attrition and enrollment issues at Lyceum Nuwara Eliya, including socio-cultural background studies for Avissawella. Competitor Analysis :Performed in-depth competitor analysis across nine branches and developed customer profiles using a sample size of 4,926 respondents. Proposal Development : Prepared and presented proposals for hoardings and other advertisements, including detailed cost analysis, to top management. Promotional Activities Coordination :Organized and coordinated promotional activities and sponsorships for events, including the International Schools’ Athletic Championship. Creative Content Development :Wrote and proofread creative content for campaigns while collaborating with production teams (photographers and videographers) to ensure high-quality outputs. Social Media Management :Managed and monitored social media campaigns to enhance engagement and brand visibility. Website Maintenance & Analytics :Maintained the school’s website, tracked data analytics, and updated databases to support marketing initiatives.
-
The Open University of Sri Lanka (2021 - 2023 ) Visiting Lecturer
Student Assessment: Assessed the work and progress of students, providing them with constructive and actionable feedback. Performance Improvement: Sought ways to improve teaching performance by reflecting on design and delivery practices and analyzing feedback. Learning Environment: Developed innovative ideas to improve the learning environment, ensuring a supportive and engaging experience for students. Assessment Methods: Enhanced teaching quality by refining assessment and feedback methods to better align with learning objectives. Teaching Delivery: Delivered lectures across a range of courses or within specific subject areas using appropriate teaching, learning support, and assessment methods.
-
The Open University of Sri Lanka (2021 - 2022 ) ACADEMIC COORDINATOR •COMMONWEALTH EXECUTIVE
Academic Advising Coordination: Organized and managed academic advising services, assisting students in developing academic plans and monitoring their progress, including recommendations for reinstatement or suspension Student Support Services: Provided comprehensive academic support services to students eligible for grant services, ensuring tailored guidance to meet their needs. Remedial Support: Identified and monitored at-risk students, coordinated intervention programs, and ensured their academic progress through dedicated support systems. Placement and Assessment Coordination: Administered and coordinated placement testing, including scoring and assessment of exams, and managed exam paper translations and book reviews. Student Advisement: Guided students on academic planning, course selection, credit transfers, and career-related decisions, linking interests to suitable academic programs. Supported students with registration, schedule adjustments, and academic transitions. Administrative Oversight: Maintained and organized student files, counseling notes, and other academic records while preparing reports, summaries, and instructional materials to support department activities. Stakeholder Collaboration: Worked with deans, department heads, and external agencies to improve academic services, resolve issues, and exchange valuable information for program success.
-
Shift Group (2018 ) Management Intern
Social Media Campaigns: Designed and presented innovative social media campaign ideas to drive audience engagement and brand awareness. Trend Monitoring: Monitored social media platforms for trending news, ideas, and audience feedback to inform content strategies. Promotional Presentations: Prepared detailed promotional presentations to support marketing initiatives and client proposals. Event Coordination: Assisted in the planning and execution of marketing events to enhance brand visibility and engagement. Competitor Analysis: Researched and evaluated competitor marketing strategies and digital content to identify areas for improvement. Content Creation: Contributed to the creation of engaging email campaigns and social media content to support overall marketing efforts.
-
Shift Group (2018 ) Management Intern
Customer Support: Answered calls professionally to provide information about products and services, addressing customer inquiries and resolving complaints. Record Keeping: Maintained accurate records of customer interactions, transactions, inquiries, complaints, and actions taken for future reference. Follow-Up: Ensured appropriate actions were taken on customer requests, following up to guarantee satisfaction and timely resolution. Relationship Building: Established and maintained sustainable relationships with customers, fostering trust through open and interactive communication. Information Accuracy: Provided accurate, valid, and complete information using the right methods and tools to meet customer needs effectively.
