About Me
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Gender Male
Core Competencies
Education
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MASTER OF BUSINESS ADMINISTRATION (2025 - Present) University of Sunderland, UK
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Level 7 Postgraduate Diploma in Professional Marketing (2024)
Work & Experience
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CrossBorder Payments (Pvt) Ltd (2025 - Present ) HEAD OF MARKETING
Leading marketing strategy, brand development, and product launches for fintech solutions. Driving digital campaigns, influencer partnerships, and customer acquisition initiatives. Managing PR, content marketing, and data-driven optimizations to maximize growth.
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Lakderana Investments Ltd (2022 - 2025 ) MANAGER MARKETING
Led the revamp of Lakderana Investments\' logo after 18 years, modernizing the brand’s visual identity Established a Digital Sales Unit to enhance online presence and increase sales revenue. Developed and executed effective marketing campaigns, contributing to brand growth and market share expansion.
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Selections Batiks and Handicrafts (Pvt) Ltd (2015 - 2022 ) MANAGER MARKETING AND INTERNATIONAL RELATIONS
Established a network of global collaborators, facilitating seamless market entry and brand positioning. Executed international marketing campaigns that resonated with diverse audiences, contributing to increased brand awareness globally.
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Standard Chartered Bank (2014 - 2015 ) BUSINESS DEVELOPMENT EXECUTIVE
Achieved the best personal loan performance in the retail banking division for April and May 2014 Collaborated with relationship managers and other departments to ensure a seamless and positive customer experience.
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Skylu Entertainment Pvt. Ltd (2009 - 2014 ) DIRECTOR OF MARKETING AND PUBLIC RELATIONS
Directed marketing and public relations strategies for Skylu Entertainment, a premier event management company renowned for setting industry benchmarks with large-scale productions. Successfully managed high-profile events, including: The Sasha Lopez Project (2011): A landmark entertainment production that significantly enhanced the company’s industry standing. Sinsation Twenty Twelve (2011): A groundbreaking event that showcased innovation and excellence in event management Demonstrated expertise in strategic branding, stakeholder engagement, and executing impactful campaigns to drive organizational growth and industry leadership..
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HSBC Data Processing Pvt. Ltd (2009 - 2009 ) CUSTOMER SERVICE EXECUTIVE
Received recognition and an award for outstanding performance and overall contribution towards Team AIP Demonstrated a commitment to excellence in customer service, teamwork, and achieving key performance indicators.
