MBA () Cardiff Metropolitan University

Professional Diploma in Marketing () Chartered Institute of Marketing

Certified Professional Marketer () Asia Marketing Federation

The Fundamentals of Digital Marketing () Google Digital Garage

Chartered Marketer () Chartered Institute of Marketing

HNB Finance PLC ( - Present ) Head of Marketing

Leading the marketing department, call center, and CSR/Sustainability initiatives Developing brand strategy, brand guidelines, brand vision, and value proposition Assisting with product development, pricing, and new product launches Developing new business synergies/ Lead generation through social media Creating and managing POSM by brand guidelines Conducting competitor, and customer analysis and providing insights

Etisalat Lanka (PVT) Ltd ( ) Manager – Brand and Consumer Communication

Set up integrated marketing plans in line with the overall brand, and communication strategy to reach sales/revenue and brand goals Suggested modes of acquisition for sales growth & sales support Monitored product lines and recommend areas for revenue improvement Developed brand-related activities in line with brand strategy. Worked with cross-functional teams to ensuring campaign innovations are implemented in a timely, customer-oriented way

Central Finance PLC ( ) Assistant Brand Manager

Achieved overall micro leasing sales/revenue targets. Implemented monthly island-wide Vehicle Fair promo campaign/Coordinated promotions in SME societies. Visited all branches to arrange display & branding of vehicles Guided marketing staff to achieve overall sales targets.

Dialog Axiata PLC ( ) Executive – Loyalty Systems and Partner Management

Acquired key accounts/conducted merchant training & serviced acquired accounts Organized and participated in roadshows, trade shows, and marketing events. Conducted customer surveys to analyze the demands of the market. Assisted in creating visibility, publicity, and product awareness