ABS Higher Education Centre

CIM UK

Zahira College Colombo

GCE Advanced Level

GCE Ordinary Level

GCE Ordinary Level

IPD Colombo Private Limited 2020 - Present

Sales Administration

Manage end-to-end customer experience journeys for premium B2B corporate accounts, proactively establishing strategic touchpoints to drive service satisfaction and multi-tier account relationship retention. Conduct professional B2B email and call follow-ups with corporate clients to clarify custom structural configurations, resolve missing pipeline documentation, and accelerate high-value fulfillment cycles. Participate directly in critical B2B negotiation activities, advising clients on project dispatch deadlines, alternative stocking choices, credit terms, and custom adjustment options. Oversee comprehensive enterprise data administration within ERP and CRM architectures, securing strict order data accuracy, credit verifications, and compliance with pricing matrices. Lead the compilation and execution of business-critical commercial documentation, prioritizing complex sales quotations, long-term service agreements, and vendor pricing matrices. Coordinate cross-functionally with warehouse teams, international supply chains, and freight units to resolve shipment status updates, track custom modifications, and prioritize critical backorders. Generate weekly and monthly sales velocity pipelines and operational metric reporting charts to assist corporate leadership with inventory-to-demand calculations and strategic planning. Mentor, train, and onboard incoming sales support executives, designing standardized training reference guidelines to build team agility across corporate enterprise platforms.

Lanka Food Solutions Pvt Ltd 2013 - 2019

Assistant Manager - Sales Administration / Procurement

Spearheaded daily sales administration workflows, master procurement plans, and backend inventory tracking systems to optimize domestic supply and distribution lines. Supervised a high-performing operational sales support team, executing structured onboarding programs, customer experience guidelines, and targeted performance management metrics. Directed complex inventory planning and regional stock allocation matrices to eliminate commercial backorders and sustain standard fulfillment rates. Maintained rigorous corporate governance and audit compliance checks across all incoming B2B purchase orders, distributor credit validations, and transport billing records. Facilitated business-to-business communications, commercial negotiation touchpoints, and vendor performance audits to optimize supply lead times and unit pricing structures. Partnered directly with enterprise supply chain and executive distribution stakeholders to implement cost-efficient warehouse workflows, demand-forecasting models, and fast-tracked fulfillment cycles. Managed the preparation, revision, and data integrity of high-value commercial quotations, public procurement tenders, and institutional sales agreements. Engineered comprehensive weekly stock velocity trackers, procurement cycle evaluations, and regional administrative pipeline reports for corporate executive leadership.

Lanka Canneries Pvt Ltd 2002 - 2012

Senior Executive - Customer Experience

Managed multi-channel customer experience operations, establishing structured protocols for front-line complaint handling, resolution tracking, and wholesale order fulfillment activities. Analyzed regional customer feedback trends, presenting data-driven performance updates to executive management to implement targeted customer service improvement initiatives. Organized professional staff training programs, skill development activities, and performance benchmarking to elevate service delivery benchmarks across all customer-facing touchpoints. Supported comprehensive customer experience quality audits, identifying bottleneck processes and spearheading corrective workflows to improve overall administrative response times. Maintained strong, long-term customer relationships with high-volume distribution networks, responding rapidly to service deviations and ensuring strict alignment with corporate satisfaction standards. Collaborated with logistics and production departments to synchronize corporate delivery pipelines with client delivery windows, drastically reducing order processing delays.

Illyas & Company 1995 - 2002

Showroom Manager / Sales Executive

Directed daily showroom operations, driving store sales metrics, inventory layout updates, and front-line customer experience standards to build localized brand loyalty. Supervised floor staff schedules, individual sales targets, performance monitoring, and retail display standards to ensure visual merchandising strategies aligned with corporate goals. Achieved monthly and annual retail sales targets consistently while maintaining outstanding customer satisfaction scores through consultative, high-touch relationship management. Prepared granular sales velocity reports, daily cash settlement reviews, and coordinated seasonal promotional activities alongside stock-taking cycles. Resolved complex customer inquiries and retail complaints on-site, implementing proactive service recovery tactics to preserve customer retention and ensure high repeat foot traffic.