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Chief Executive Officer 2025 - Present

Chief Executive Officer

Reporting to the Managing Director, I am responsible of streamlining and managing the total operation of the four companies under the Seascape Logistics group namely, Seascape Logistics (Pvt) Limited Seascape Green (Pvt) Limited Kaleidoscope Print & Media Solutions (Pvt) Limited EPIC Logistics (Pvt) Limited by providing required direction in planning and achieving the topline as well as the bottom-line with a strategic plan. Responsible for the P&L of all four companies including strategic business planning and capex project investments with future business vision. Directing all sub departments in the company (HR, Finance, Operations), proficiently with a focus of minimum cost and maximum gain of each company. Main focus was on utilizing the company assets more efficiently to bring more revenue. Add new business ventures with a focus on future of the organization. Search for new markets to enter into, utilizing the existing resources and capabilities of the company.

Seascape Logistics (Pvt) Limited 2024 - 2025

Group General Manager

Reporting to the Group Chairman, I am responsible of managing the total operation of the four companies under the Seascape Logistics group namely, Seascape Logistics (Pvt) Limited Seascape Green (Pvt) Limited Kaleidoscope Print & Media Solutions (Pvt) Limited EPIC Logistics (Pvt) Limited by providing the leadership and the vision to the team with the development of long range and annual plans. Responsible for the P&L of all four companies including strategic business planning and capex project investments with future business vision. Ensure that all departments and operations are running efficiently (HR, Finance, Operations), proficiently with a focus of minimum cost and maximum gain of each company. Focusing mainly on new business ventures in to the mix, searching for potential customers in emerging markets in both Logistics, Printing and export developments. Review all agreements with customers and make sure the operations running according to the signed contracts. Selection and recruitment of operational and office staff with the understanding of the duties, responsibilities of the job role and required skills to perform better at each position.

Seascape Logistics (Pvt) Limited 2020 - 2021

Assistant General Manager

Reporting to the Group Chairman, I am responsible of managing the total operation of the company by providing the leadership and the vision to the team with the development of long range and annual plans. Ensure that all departments are running efficiently, proficiently with a focus of minimum cost and maximum gain. Ensure all departments and operations running according to appropriate relevant procedure. Oversee that work is accomplished by managers / supervisors and that is consistent with company objectives. Review all agreements with customers and make sure the operations running according to the signed contracts. Selection and recruitment of operational and office staff with the understanding of the duties, responsibilities of the job role and required skills to perform better at each position. Assist the team with required leadership, guidance by being a role model, make necessary arrangements on people development.

Siam City Cement (Lanka) Limited 2019 - 2020

Marketing Manager – Brands & Communications

Reporting to the Commercial Director, I am responsible of managing the corporate brand of INSEE Cement and all other product brands including ‘Insee Sanstha’, ‘Insee Marine’ & Conwood, handling the total branding budget. Identify market requirements for brand visibility and execute required branding in all prominent locations and media Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints Setting the direction & strategies with the senior management on marketing initiatives and project metrics Execution of market research to understand the behavior of brand equity and product & service attributes, which need to be addressed, to be more effective in the market Hire and train a team of marketing associates to coordinate events and conduct outside sales

Siam City Cement (Lanka) Limited 2017 - 2019

Zonal Retail Business Head

Reporting to the Head of Retail Sales, I was responsible to manage the zonal sales team delivering volume achievements while optimizing the zonal marketing budget. Responsibilities: Managing a team of Regional Sales Managers and Area Sales Officers of the assigned ‘Sales Zone’. Responsible for drive the team to get the assigned regional sales targets and manage distributors both Sanstha & Mahaweli Marine cement and their staff. Responsible for all the company marketing activities in the sales zone and manage the given zonal marketing budget for all below the line (BTL) activities, effectively. Review and analyze the sales and marketing data to give insights to the top management / EXCO to take top level decisions which are necessary for business developments. People development is a key area to focus; recruit and assign suitable people in to correct positions, and do necessary changes to run the business effectively.

Siam City Cement (Lanka) Limited 2016 - 2017

Commercial Special Project Manager

Reporting to the Vice President - Marketing, I was representing commercial department in all CAPEX and other key projects of the company. Responsibilities: Plan and execute the project ‘BLUE OCEAN’, the rationalization of island wide distributors for Sanstha & Marine cement and develop and monitor the progress of the distribution operation in a more profitable and professional manner. Represent ‘Commercial Department’ for the project ‘Cement Grinding Station implementation at Galle Ports Premises’ as a core team member on volume and distribution / supply planning. Represent ‘Commercial Department’ for ‘Palletizer Project’ as a core team member, on cement distribution / sales operation planning, both at customer and plant ends. Lead the ‘Change Management Team’ of the project ‘ISMART’, the SAP HANA implementation project in the company.

Holcim (Lanka) Limited 2014 - 2016

Regional Sales Manager

Reporting to the Head of Retail Sales, I was responsible to manage the regional sales team delivering volume achievements while optimizing the regional marketing budget. Responsibilities: Managing a team of Area Sales Officers of the region, geographically Gampaha, Colombo North, Kegalle and Puttlam regions and manage distributors of both Holcim & Lafarge cement and their staff. Responsible for all the company marketing activities in the region and manage the given regional marketing budget. Review and analyze the sales and marketing data to give insights to the company to take decisions which are necessary for market developments and plan sales and marketing activities.

Holcim (Lanka) Limited 2011 - 2014

Channel Development Coordinator – Retail Market

Reporting to Head of CRM, I was responsible to manage all B2C customer master data and support the retail sales team by organizing channel development activities. Responsibilities: Responsible for collection/storing and validating all ‘Master data & information’ of the total Retail cement & channel (B2C) and review and analyze information and prepare action plans to develop territories and regions accordingly to achieve the target market shares and volumes. Liaising with the National Sales Manager and Regional Sales Managers, in executing these action plans at a regional/territory level by identifying markets which has high profit margins (attractive) and low market shares, to implement focused market drives such as ‘Market Storming Programs’ Island wide. Responsible for plan & organize training sessions and development programs for ‘Distributor Successors’ of the company. Responsible for system implementation, achievement of all project mile stones of the project ‘NPS – Net Promoters Score’ to improve the organizational customer centricity as the ‘Project Manager’ working with the entire cross functions of the company; Geocycle, Finance, Logistics, Human Resource and all three Manufacturing plants. Represented the total sales & Marketing team for the integrated CRM project of implementing ‘Sales Force.Com’, for the total marketing & sales operation of the organization as the ‘Deputy Project Manager’.

Holcim (Lanka) Limited 2003 - 2011

Area Sales Officer

Reporting to Regional Sales Manager, I was responsible to achieve territory sales targets by managing distributors and dealers of the assigned geographic territory. Responsibilities: Handle key brand ‘Holcim Supiri\', and other sister brands such as Holcim Pedareru and Ambuja. Execution of BTL (Below the line) marketing campaigns in POS (point of sales) to increase penetration. Other visual merchandising activities in selected key markets to counter competitor activities. Carry out monthly plans to support the overall target achievements, by frequent visits to distributors, dealers & other influencers like Architects, Engineers etc., to make sure high product availability. Give feedback of customer complaints & recommendations to the management to improve service levels. Manage distributor sales representatives (DSRs) and help with collection of market outstanding.

Hemas Holdings PLC - FMCG 2002 - 2003

Sales Representative

Reporting to the Area Sales Manager, I was responsible to achieve value target assigned to the given sales territory and make sure the range of products available and displayed in sales outlets. Responsibilities: Colombo zone total sales management for ‘Proctor & Gamble’ brands such as Pantene, Head & Shoulder, Vicks, Pampers, Whispers and Pringles and achieve given sales targets for stipulated time period. Product merchandising to achieve set product wise sales targets, out of the full range. Carrying out product and brand display competitions in outlets and get the required ‘shelf space’ from key outlets.

The Payphone Company Limited 2000 - 2002

Trainee/Customer Care Officer

Reporting to the Head of Call Center, I was responsible for all aspects of customer related operations of credit card holders of Hong Kong & Shanghai Bank cooperation (HSBC).