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Assistant Manager – Digital Marketing & Operations

  • Location:
  • Sri Lanka
  • Sector:
  • Marketing
  • Profile Created:
  • 6 days ago

Education

Experience

  • Apex Business Academy / Apex Online 2024 - Present

    Assistant Manager – Digital Marketing & Operations

    Strategic Campaign Execution: Conceptualize and deploy integrated digital and external promotional layouts for high-tier academic programs to drive localized market presence. Enrollment Optimization: Strategically engineer student recruitment programs and outreach initiatives, successfully scaling institutional enrollment tracking indicators and conversion milestones. Cross-Functional Operations: Manage daily continuous operations, including academic preparation timelines, workforce configurations via MintHRM platforms, and weekend lecture frameworks. Lead Funnel Management: Spearheaded structured lead generation models and continuous WhatsApp workflows to efficiently qualify cold and warm prospects into verified student registries. Creative Directing: Produce dynamic branding assets, including corporate brochures, lamp-post banners, official student file covers, and targeted social media marketing materials.

  • Apex Business Academy 2023 - 2024

    Marketing Executive

    Planned and executed continuous B2C marketing campaigns focused on accelerating sign-ups for specialized professional tracks. Grew targeted leads through multi-channel digital strategies, structured community events, and high-impact brand activations. Orchestrated organic engagement pipelines across Facebook, Instagram, TikTok, and Telegram—overseeing short-form team video production cycles for TikTok. Analyzed rolling campaign dashboards and performance reports to adjust real-time ad spend variables and optimize lead-capture ROI.

  • British Council & CIMA Professional Courses 2021 - 2023

    Product Coordinator

    British Council Partner Teaching Centre: Led tactical program design, public promotion, and pipeline cultivation for English language suites to consistently expand regional consumer market shares. CIMA Portfolios: Coordinated rigorous daily administrative workflows, lecturer scheduling alignments, exam center preparations, and core candidate management tracks. Trend Analysis: Monitored evolving competitor pricing matrices and market tendencies to continuously improve syllabus marketing deployment and maximize student retention variables.

 
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