CORPORATE STRATEGIST

  • Location:
  • Sri Lanka
  • Profile Created:
  • 3 weeks ago

Experience

  • SkillSet 360* - Present

    CORPORATE STRATEGIST

    Provide strategic advisory and business consulting services to organizations focused on sustainable growth, operational excellence, and organizational transformation. Key Responsibilities & Achievements Advise business owners and executive teams on corporate strategy, organizational effectiveness, and business growth. Conduct enterprise-wide gap analyses and develop structured business improvement roadmaps. Lead change management and transformation initiatives focused on culture, performance, leadership, and mindset development. Design and implement route-to-market and commercial excellence frameworks. Support succession planning, leadership development, and talent management initiatives. Facilitate executive development programmes and leadership workshops. Assist organizations in identifying growth opportunities, mitigating risks, and strengthening business capability.

  • Serendib Flour Mills 2021 - 2023

    DIRECTOR – SALES & MARKETING

    Member of the senior leadership team responsible for commercial strategy, profitability, market expansion, and overall business performance. Key Leadership Contributions Led annual business planning, budgeting, forecasting, and strategic growth initiatives. Managed commercial performance and contributed significantly to overall business profitability. Developed and executed long-term market expansion and customer growth strategies. Directed performance management through KPI-driven systems and accountability frameworks. Worked closely with senior leadership and stakeholders to strengthen governance and operational effectiveness. Served as Acting Head of Human Resources, overseeing workforce planning, recruitment, performance management, and people development. Led cross-functional collaboration across Sales, Marketing, Finance, Supply Chain, and HR. Managed key strategic partnerships and customer relationships. Ensured effective risk management and compliance within commercial operations.

  • Promo Lanka Marketing 2019 - 2021

    GENERAL MANAGER – SALES & MARKETING

    Responsible for strategic planning, business development, commercial operations, and market growth Key Leadership Contributions Developed and executed strategic business plans aligned with long-term corporate objectives. Led annual budgeting, forecasting, and sales planning processes. Managed business profitability through planning, resource allocation, and commercial controls. Designed and implemented organization-wide change management initiatives. Negotiated strategic agreements with principals, distributors, and business partners. Strengthened governance, policies, and operational processes to support sustainable growth. Expanded market coverage and optimized route-to-market across HORECA and Modern Trade channels. Developed future leaders through coaching, mentoring, and succession planning. Supported executive leadership in strategic decision-making and risk assessment.