Ph.D. in Marketing

Certified Lean Six Sigma Yellow Belt Course CLSSYB (Netherlands)

Practicing Marketer

Digital Marketing Courses

Achieved \Certified Professional Marketer\

MBA

Member

Achieved the “Chartered Marketer\

Member

PG Dip Mkt (UK)

Managing Director / Country Manager

Managed overall operations across Sri Lanka & Maldives, Spearheaded marketing & promotional strategies to enhance brand visibility, student enrollment & revenue growth for NMC & its course portfolio. Demonstrated strong leadership & team management, Achieved targets. Designed & implemented market expansion initiatives for NMC growth.

Marketing Consultant

Designed & implemented marketing strategies according to client’s objectives and budget, execute task and monitoring out comes. Influenced team members to establish most effective tools & methods, liaised with top Mgt & give strategic direction & findings.

DGM – Marketing

Awarded & won SLIM - Nielsen People’s Awards for LSL, planned & implemented all marketing & advertising campaigns and increased imaged. Drives traffic to store & improved profitability by creating operational in-store action plans, designed & streamlined business strategies, turning around the company(LSL) by increasing foot fall level & basket value. Alliance with Pickme and Postal Dpt. tested and delivered groceries to customers’ doorstep , managed to design of LSL web site, developed & launched e-commerce platform & simplified website booking forms and also achieved highest sales of Rs.17.5Bn in first half 2020 at LSL history.

General Manager

Responsibility of the overall imported beverages and snacks foods portfolio and tested viability, including strategy direction and P&L. Leveraged new ideas to improved overall business, maintained of all KPI’s and in charge of the Mkt budget and reinforced the brand image

Brand Manager

Delivered properly the marketing mix, simplified website of “Mc Currie” to increase the profitability, comprehensive strategic PR programs for the exploitation of LSL, channel marketing strategy, excellence in trade execution & secured top tier events for marketing & developed new slogan. Developed and presented the TV commercial to build image of the “Mc Currie” position as a premium brand in the minds of target market segment, turnaround of brand performance & maximized turnover of the year 2016.

Head of Sales & Marketing

Exceeded Mrf.10.2M sales for month of July 2011 in “GL” history, Coached team members to improve their skills & achieved work quality. Responsible for rebranded “GL Style” into one of the strongest sports & casual ware brands in Maldives, has been able to achieved double digits’ growth, successfully handle commercials in Dhi T/V, MNBC, Raajje Radio and adverts on Haveeru newspapers to increased the awareness. Work as a part time Consultant / Trainer for The Hawks (Pvt) Ltd, (B2B Business) in Male, Maldives - (1/11/2012-11/2//2015)

Brand Manager

Managed & maintained two brands, which were the Buckinghamshire new university MBA (BUCKS) & Certified Professional Marketer (CPM) status at the AMF and led colleagues and delegated teams to monitor sales. I was an active part of the team that launched \BUCKS MBA\ program in Sri Lanka and monitor overall performance of the two brands. Published adverts, strategic alliances with advertising & media agencies, coordinate with head office in UK effectively build brand image in SL.

Business Development. Executive.

An accomplished Mgt. executive for the launch of “IT Times” brand in SL. Identified innovative marketing campaigns, negotiated with major super markets to successful distribution of magazine of the in Island wide and delivered to Sri Lankan Airlines as well & increased the penetration level.

Senior Marketing Executive.

ensuring they gain maximum return on investment & won customer confidence, reduced & resolved complained, ensured that all clients data was safely stored. build network with top line customers. I was an active part of the team in opening new branch office in Kandy City and led trained & motivated team to manage profitability.

Chairman / Managing Director

Responsible for the launched “SAP” brand of tea and negotiated the longer payment terms with suppliers, reduced short expired return stock and saved money, ensured the optimal brand visibility of \SAP\ tea. Improved overall penetration of “SAP” range of tea southern provincial area, suburbs of Colombo as well as some of identified super market in the country and maximized sales and streamlined the route plan.

Chief Marketing Officer

Kids & Teens Medical Group - USA & Asia Corp Holdings - Sri Lanka Responsible for multi-country operations across USA & Sri Lanka, include Kids & Teens Medical Group, Serendib Healthways, St. Gianna Medical Group, Los Angelis Intensive Pediatric Therapy, After Hours Pediatric Urgent Care, Asia Corp Insurance Brokers, St. Joseph’s Hospital & BPO. Designed & implemented patient-centric strategies across multiple business units to enhance patient experience, service quality & customer satisfaction, drove the adoption of cutting-edge technologies & process optimization. Led end-to-end operational management, strategic planning, optimize workflows, enhance service delivery & support revenue growth initiatives.