Master of Business Administration

Diploma in Customer Communication

Foundation Certificate in Professional Marketing

Diploma in Marketing Management

Country Manager

Lead the overall business operations and growth strategy for Better HR Sri Lanka, overseeing commercial operations, customer success, partnerships, market expansion and organizational growth. Executive Leadership Scope Lead country operations with full accountability for business growth and market expansion. Drive strategic planning, commercial execution and operational performance. Manage sales, partnerships, customer success, onboarding and support functions. Build and lead high-performing teams to achieve aggressive business targets. Lead budgeting, forecasting, operational planning and performance management. Strengthen brand positioning and market penetration within Sri Lanka. Drive customer acquisition, retentio and long-term business sustainability. Executive Achievements Spearheaded Better HR’s entry into Sri Lanka and established local operations. Acquired 19 clients within the first seven months of launch in 2022. Achieved 81 clients by the end of 2023 and surpassed 100+ clients in 2024. Successfully achieved cash flow positivity while scaling operations. Achieved 200+ clients by April 2025 and 300+ clients by March 2026. Positioned Better HR as a recognized HR and Payroll SaaS provider in Sri Lanka.

Head of Sales, Marketing & Partnerships

Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Understanding and developing budgets and finance, including expenditures, research and development appropriations, return- on investment and profit-loss projections Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. Monitoring lead generation and new business opportunities to hit monthly, quarterly and annual targets. Member of the New Product team exploring new market opportunities and designing solutions to capture new market segments Identify opportunities to reach new market segments in local and international and expand market share Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Prepare and manage monthly, quarterly and annual budgets for the Marketing department Monitor competition (acquisitions, pricing changes and new products and features)

Senior Marketing Manager

Led market expansion, commercial partnerships, customer acquisition and brand growth for iflix Sri Lanka and Maldives. Key Leadership Contributions Led the launch and rapid market penetration of iflix in Sri Lanka. Managed strategic partnerships, business development, content marketing and customer engagement. Developed localized growth strategies aligned with regional business objectives. Worked closely with regional leadership teams to drive subscriber growth and brand visibility. Managed stakeholder engagement, performance reporting and market expansion initiatives. Key Achievements Achieved 42,600 subscribers within six months of launch in Sri Lanka. Established iflix as a recognized digital entertainment platform in Sri Lanka and Maldives. Successfully localized global strategies for emerging markets. Strengthened customer engagement and brand visibility through innovative campaigns.

Trade Marketing Manager

Managed regional trade marketing operations, visibility planning, and sales support initiatives. Key Responsibilities Developed regional trade marketing plans aligned with sales goals. Managed retail visibility, trade branding and customer engagement initiatives. Supported regional sales growth through strategic activations and campaigns.

Assistant Manager – Brand Activations, Events & Sports

Specialist – Marketing Communication & Brands

Senior Executive – Marketing Communication & Brands

Coordinator – Marketing Communication & Brands

Brand Executive – Marketing Communication & Brands