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Head of Sales & Marketing

  • Location:
  • Sri Lanka
  • Sector:
  • Marketing
  • Profile Created:
  • 1 year ago

Education

Experience

  • Leader Group PVT LTD 2026 - 2026

    Head of Sales & Marketing

    Led the company\'s overall commercial strategy, driving revenue growth, market expansion, and sustainable business development. Managed the island-wide Dealer Network, ENERG1 Showroom Sales Operations, and centralized Call Centers while providing strategic leadership to corporate sales teams. Directed go-to-market initiatives, sales performance management, channel development, key account relationships, and customer engagement strategies. Played a pivotal role in strengthening market presence, improving operational efficiency, and achieving commercial objectives through strong leadership, strategic planning, and professional integrity.

  • Asian Paints Causeway 2021 - 2026

    Head of Market Activation

    Directly contributed 35% of national secondary sales against a 40% target, with activation responsibility covering the entire country. Partnered closely with the National Sales Manager to analyze low-market-share regions and drive them to expected performance levels through targeted activation programs. Built loyalty programs for Painters, Contractors, and Architects to strengthen brand advocacy and channel loyalty. Supported 3 Divisional Sales Managers in achieving their regional sales goals through aligned activation planning. Plan and lead product awareness sessions, painter engagement programs, and dealer meets to strengthen brand

  • Link Natural Products Pvt Ltd 2017 - 2021

    Sales Manager

    Led and coached a sales organization of 100+ team members across General Trade and Modern Trade channels. Delivered 14% total company sales growth during tenure through strategic planning and disciplined execution. Grew Modern Trade channel revenue from LKR 15 Mn to LKR 35 Mn by designing and implementing targeted expansion strategies. Designed and implemented strategic sales and promotional plans that expanded presence across General Trade and Modern Trade channels.

  • Holcim Lanka Ltd / Siam City Cement Lanka Ltd 2012 - 2017

    Regional Sales Manager

    Held full accountability for regional revenue and market share performance across the North Western, North Central, Western, and Northern provinces. Grew market share by up to 10% in the Northern territory and delivered a 13% increase in overall regional market share. Directed multi-territory sales operations and channel performance for a leading construction materials business.

  • Holcim Lanka Ltd 2010 - 2012

    Channel Development Manager (e-Promotion), Sales & Marketing

    Coordinated channel development and e-promotion initiatives supporting the sales and marketing function.

  • Holcim Lanka Ltd — Colombo, Gampaha & Kurunegala Territories 2003 - 2010

    Area Sales Officer

    Managed area sales operations and dealer relationships across three key territories.

  • Sinwa Marketing Pvt Ltd 2000 - 2003

    Area Sales Manager

    Drove new business development initiatives to expand market reach.

  • Sales Executive 2000 - 2003

    Sales Executive

  • Fire Fiend Appliances, Piliyandala 1998 - 2000

    Sales Executive

  • Royal Ceramic Lanka Ltd, Kandy Branch 1997 - 1998

    Sales Coordinator

 
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