IDM Computer Studies Ltd.

Advanced Dip. In Multimedia

Ex. Development Program (Mini-MBA Program)

Postgraduate Dip. in Prof. Marketing (Level 07)

MSc. In Strategic Marketing

Brand Manager – Beverages Category

Category: FCMP & Zara 3-in-1 Beverages | Budget Managed: LKR 150 Mn+ Grew FCMP market share to 7.8% (Kantar data) & expanded outlet reach to 29,300+ outlets, achieving 18% numeric distribution growth (Peppercube RSA). Drove Zara brand to its first ever LKR 100 Mn+ sales milestone through targeted trade activation and integrated campaigns. Planned and executed high-impact BTL activations: Zara Hot Chocolate Launch, Zara Thaipongal Special Bombay Chai Launch, Choco Soccer Championship Trophy, and Christmas Shopping Festival exhibition. Led 360° digital campaigns, Back to School, 1 Mn Cup, Little Diamonds Seasonal & Hallmark Day competitions, growing follower base and digital audience engagement. Managed NPD pipeline for 3-in-1 beverages (Caramel, Bombay Chai Tea) from development through packaging and go-to-market execution. Executed nationwide Diamond & Zara POSM Visibility Drive across all territories in Sri Lanka, strengthening retail shelf presence. Led the \'Ditwa\' CSR cyclone relief campaign and free-sampling mobile truck activations, reinforcing brand goodwill and community presence.

Asst. Brand Manager – Haircare (International Brands)

Brands: Parachute, Livon, Set Wet, Malabar | Category: Premium Haircare & Edible oil range Grew monthly brand revenue from LKR 20 Mn to LKR 35–38 Mn through distribution expansion, trade activation and strategic media investment. Key contributor to the highest ever Parachute monthly sales milestone of LKR 50+ Mn (Feb 2024) , a historic performance for the brand in Sri Lanka. Launched Parachute Naturale Shampoo and Seven Seed Oil range; managed full order evaluation cycle including forecasting, LC handling, SLSI compliance, and post sellable stock procedures. Pioneered local POSM production in Sri Lanka, eliminating shipping & clearance costs from India and delivering significant budget savings. Led 'The Basket' - Baur's inaugural internal e-commerce platform, achieving LKR 100,000+ in sales within the first 3 months through monthly promotions and engagement campaigns. Executed BTL activations including Nagenahirata Awurudu and garment factory activations; drove Modern Trade new SKU listings and tailored offers. Collaborated with Kantar on consumer research and digital agencies on content strategy; coordinated with the Wharf team and SLSI for monthly shipment releases.

Asst. Brand Manager – Educational Products

Led integrated marketing campaigns (ATL, BTL, TTL) for SLIM\'s full educational product portfolio in collaboration with digital, creative, PR and mass media partners. Drove lead generation through digital campaigns per product; organized open day events featuring senior corporate figures to boost enrollment credibility. Supervised activities across 3 branches (Kandy, Matara, Colombo) and 20+ centers; evaluated and approved corporate proposals from diverse stakeholders. Executed school activation programs through outdoor event agencies; supported Graduations, Certifications, and Sustainability initiatives.

Snr. Executive – Brand Administration & Kumarika Brand Custodian

Brand: Kumarika — Sri Lanka\'s leading hair oil brand Contributed to growing Kumarika\'s market share to 40%+, supporting its position as the dominant player in the coconut oil category. Drove NPD for the Kumarika Therapy Range, including an innovative oil with applicator feature, from product development through packaging and launch communications. Executed culturally resonant brand activations: Sri Pada Wandana, Oil anointing events, Avurudu activations and the \'Sonduru Diriyawanthi\' PR program supporting cancer patients who lost hair during chemotherapy. Led digital campaigns including Digital Avurudu Games, the Sliding Comb Challenge, and influencer campaigns for the Kumarika Therapy range; grew follower base through press and community page partnerships. Achieved 104% of sales target in the North & East specialized campaign, directly contributing to revenue growth in an underserved market. Managed 360° media operations (ATL, BTL, TTL), YouTube series, TikTok campaigns, influencer activations and monthly content plans in coordination with creative and media agencies. Managed SAP-HANA CRM operations, vendor management, and agency coordination including briefs, reviews, and correspondence.

Executive Secretary to Engineering Data Management Systems

Managed confidential documentation, financial requisitions, and engineering expense reports; organized monthly departmental meetings for senior management.

Junior Executive / Event Coordinator

Handled quotations, customer accounts, and MICE inquiries; co-organized the \'Medicare Project\' (2012) , a landmark national healthcare exhibition in partnership with the Ministry of Health Sri Lanka.