BBA (Hons) Top Up - Business Administration

Advance Level in Commerce

Digital Marketing Manager

Amplified brand visibility and engagement, achieving a 30% increase in online sales through impactful influencer marketing strategies. Developed and executed comprehensive digital marketing strategies to enhance brand presence and drive growth in the MENA region. Led the launch of a new product line, resulting in a 30% increase in online sales within the first three months. Managed social media platforms, increasing follower engagement by 50% and boosting overall brand visibility. Implemented data-driven advertising campaigns, achieving a 20% reduction in cost-per-acquisition (CPA). Coordinated with cross-functional teams to ensure seamless execution of marketing initiatives.

Marketing Manager

Led the development and execution of marketing strategies to achieve company objectives. Oversaw the planning, implementation, and analysis of marketing campaigns across various channels. Managed the creation and distribution of high-quality content that aligned with brand messaging and campaign goals. Provided direction and mentorship to marketing team members. Developed and managed marketing budgets, ensuring efficient allocation of resources. Analyzed marketing performance data using analytics tools to identify trends and inform future marketing decisions. Drive brand growth through strategic marketing initiatives and customer acquisition strategies.

Assistant Marketing Manager

Successfully led digital marketing efforts for international markets, driving significant growth in Australia, Philippines, Sri Lanka, and African countries. Worked on digital marketing projects across various industries within the company group. Implemented a digital marketing strategy, increasing online sales by 30% through targeted campaigns and SEO optimization. Spearheaded a social media campaign that boosted follower engagement by 40%and increased followers by 35%. Utilized data from Google Analytics and other tools to refine marketing strategies, leading to a 15% increase in website conversion rates. Conducted A/B testing on various digital ad campaigns, resulting in a 20%improvement in click-through rates.

Senior Marketing Executive

Developed and executed a successful digital marketing campaign that increased online sales by 25%. Implemented SEO strategies that resulted in a 30% increase in organic search traffic. Launched a targeted email marketing campaign that achieved a 40% open rate and a 20%conversion rate. Led PPC Google Ads campaigns, achieving a 25% increase in online sales and a 30% surge in brand visibility. Coordinated cross-functional teams to ensure alignment of digital marketing efforts with overall business objectives. Provided regular reports and analysis on campaign performance, highlighting successes and areas for improvement

Marketing Executive

Assisted in developing and implementing marketing strategies for products. Conducted market research and analyzed data to identify target audiences and inform marketing decisions. Supported the creation of marketing plans and presentations. Managed social media accounts and content calendars, ensuring a consistent brand voice and engaging with the audience effectively. Created targeted digital advertising campaigns to boost brand visibility and generate leads. Utilized Google Analytics to monitor website traffic and user behavior, optimizing site performance and conversion rates. Generated engaging multimedia content, including graphics, videos, and blog posts.

Corporate Sales Executive

Identified and pursued new business opportunities, developing tailored strategies for corporate clients. Closed significant deals, including government tenders and major corporate contracts. Built strong relationships with corporate customers, providing exceptional service and support. Developed and implemented sales strategies, negotiated contracts, and managed the corporate sales pipeline. Attended industry events to network and stay updated on market trends. Generated sales reports, analyzed performance metrics, and managed corporate customer relationships.

Showroom Sales Executive

Greeted customers and provided assistance, demonstrating product features and benefits. Successfully sold electronics including TVs, ACs, smartphones, laptops, and home and kitchen appliances, consistently exceeding sales targets. Offered pricing information, warranties, and after-sales services, ensuring high customer satisfaction. Handled inquiries, processed sales orders, and arranged product deliveries. Maintained showroom appearance and attractive product displays. Conducted market research to identify trends and competition. Created sales reports, coordinated product repairs, and handled customer complaints.