Develop and execute digital marketing strategies to increase website traffic, generate leads, and improve customer engagement. Create and manage PPC campaigns across multiple platforms, including Google AdWords and LinkedIn. Optimize website content, including landing pages, blog posts, and product pages, to improve search engine rankings and drive more organic traffic. Monitor and analyze website and campaign performance using Google Analytics and other relevant tools, and use this data to inform future marketing decisions. Collaborate with the content team to create compelling marketing materials, including email campaigns, social media posts, and ad copy. Stay up-to-date with the latest trends and best practices in digital marketing, and use this knowledge to improve our overall marketing strategy.

Responsible for conceptualizing, planning, and executing comprehensive digital marketing campaigns across various channels such as social media, email, search engines, and websites. Creating engaging and informative blog content is essential for attracting and retaining audience attention. Monitor industry trends, consumer behavior, and competitor activities to identify emerging opportunities and insights. Collaboration with other marketing professionals, including content creators, designers, SEO specialists, and analysts, is integral to digital marketing success.

Currently overseeing Onsite in Magento System. and getting organize the campaigns and getting involve in design the posts with different promotions with marketing Strategies. Successfully Implemented an on e-commerce site optimization strategy in the Magento System, resulting in improved website performance, Enhance user experience, and increased Conversion rate by 20%. Developed and executed effective marketing campaigns that led to a significant boost in online sales and revenue, surpassing targets 30% within 2 - 3 months. orchestrated the organization of successful promotional Events for one year completion, contributing to a significant.. Increase in brand awareness and customer engagement. Implemented SEO Strategies and Collaborated with advertising agencies to improve organic search rankings, resulting in a substantial increase in website traffic and visibility.

Led & mentored a team of 7 members. providing training, sharing work experience knowledge, and overseeing their performance in executing project-related tasks and product governance. Managed product uploads with precision, ensuring adherence to service level agreements (SLAs) by promptly uploading outsourced and KAM/DMALL Content creations to relevant Seller accounts within two business days. This contributed to achieving specific targets and significantly increasing product assortments. Provided comprehensive training and clarification to the local team, resulting in improved campaign sticker uploads, reduced errors and fruitful team efforts. Took charge of campaign SKU Creation, including bundles, Rs. 1 deals, and giveaway SKUs. Constantly represented the content team during major campaign launch events in order to improve team bonding with other co-department teams and individuals, in an attempt to improve overall team influence and recognition. Managed workflows and workloads to ensure the best outcomes and to set new benchmarks alongside team managers and other co-team leads, team members. Systematically organize and manage digital content (images, videos, content) for multiple hunting brands. Enhance and Update existing product content on both brand and key accounts. Adding new products where urgent requests are made. Coordinate with brand and Key Account Managers to ensure product content is accurate, correctly nested, and properly distributed. Portray a quality product content setup during interactions with all key campaigns. Initiate centralized product templates on bi-category level in order to improve conversion rate and CTR. Work along with Traffic Ops, Designers, Category Managers and other stakeholders.

Developed and executed successful email marketing campaigns, resulting in increased customer engagement, open rates, click through rates, utilized targeted strategies to deliver relevant and impactful content to the intended audience. conducted thorough research to identify potential clients and generate leads for conference. Implemented effective lead generation techniques, resulting in an expanded client base and increased conference attendance. Demonstrated expertise in data mining, extracting valuable insights from large datasets to inform marketing strategies and decision-making. Utilized data-driven approaches to optimize marketing campaigns and improve ROI. Successfully Managed end-to-end event planning and execution for various conferences. Oversaw logistical arrangements, vendor coordination, participant registrations, and on-site management, ensuring smooth and successful events that met or exceeded expectations.