Education
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University of Colombo 2020 - 2024
Degree of Bachelor of Business Administration Honours in Marketing
Faculty of Management and Finance
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- 2018
G.C.E. (Advanced Level) Examination
Accounting A Economics A Business Studies B
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Sri Lanka Institute of Marketing (SLIM) - Present
Diploma in Digital Marketing
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Association of Accounting Technicians of Sri Lanka (AATSL)
Passed finalist
Experience
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LB Finance PLC 2023 - Present
Junior Executive - Digital Media Communications
Planned and executed digital marketing campaigns across platforms including Facebook, Instagram, YouTube, TikTok and LinkedIn. Managed paid media ads using Meta Ads Manager with objectives of awareness, engagement, traffic, and lead generation, as well as Google Ads Manager for Display ads, Search ads, and Video ads. Optimized performance across business areas using Google Analytics and reported results to business units. Planned and executed SMS campaigns for the existing customer base, as well as real-time SMS campaigns targeting specific locations, while actively monitoring and analyzing their performance. Oversaw social media community and reputation management for the LB CIM App\'s social media pages by monitoring comments and inbox messages, responding to them and handling customer inquiries in collaboration with the relevant business unit to maintain better customer relationships. Worked as a content writer for social media posts and videos, wrote corporate blogs following SEO best practices, published them on the corporate website, and contributed to revamping and updating website content using SEM tools like SEMrush.