Education
-
Asia E University - 2021
Executive MSc in Strategic Management
-
QUEEN MARGARET UNI - 2024
BSc in Business Management with Marketing
-
CIM - 2020
Postgraduate Diploma in Professional Marketing
-
CIM - 2020
Diploma in Professional Marketing (Digital Strategy)
-
CIM - 2020
Certificate in Professional Marketing (Digital Marketing)
Experience
-
Advanced Level 2024 - Present
Performance Marketing Specialist
Plan and execute an integrated paid digital marketing campaign. (Google Adwords, Facebook Ads, LinkedIn Ads, etc.) Identify trends and insights and optimize spend and performance based on the insights. Build a social media advertising marketing strategy and execute it through competitive and audience research. Set up conversion, pixel, and event tracking on the website and across various digital platforms. Conduct research on market trends, brand’s audiences and competitors and end-to-end consumer journey to drive engagements and conversions.
-
Loops Integrated 2023 - 2024
Digital Marketing Executive
Developing and implementing growth strategies for the respective clients to achieve their marketing goals and objectives. Monitoring and optimizing the performance of all digital campaigns. Creating & analyzing monthly digital and campaign-specific reports. Managing digital advertising Ensuring that all work conducted will contribute to achieving the team KPIs
-
Self Employed - Freelance 2020 - Present
Digital Marketer
Identify marketing trends & insights, and plan digital marketing campaigns via digital channels. Manage and maintain an organization\'s website, keeping best practices to follow. Optimize content for the website and social media platforms. Execute new and creative collaborations among technologies and platforms.
-
Commercial Bank of Ceylon 2019 - 2023
Banking Executive
Build positive relationships with customers. Work under the manager\'s guidance to achieve individual and team goals. Undertaking Marketing campaigns and organizing marketing events and promotional activities.
-
HSBC 2017 - 2019
Financial Crime Compliance Analyst
Focuses on general compliance operations, anti-money laundering (AML) transaction monitoring systems, and desk-based reviews. Coordinating and reviewing end-to-end financial crime risk assessments.