Education
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Postgraduate Institute of Management, Unicersity of Sri Jayawardenapura 2012 - 2014
MBA
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University of Colombo - 2004
Bachelor of Science
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Sri Lanka Export Development Board - 2009
Certificate in Import Export Procedures
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IDM - 2005
International Diploma in Computer Studies
Experience
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Lassana.com (Pvt) Ltd 2022 - Present
Senior Category Manager – Flowers & Gifting
• Category Strategy: Developing a strategic plan for the gifting category, which involves identifying target customer segments, their preferences and needs, Accodingly align the category\'s offerings. • Product Selection and Assortment Planning: Curating a diverse and appealing range of gift products within the category. • Supplier Management: Building and managing relationships with suppliers, negotiating contracts and pricing, and ensuring timely and cost-effective sourcing of products • Pricing and Promotions: Establishing pricing strategies that maximize profitability while remaining competitive in the market. • Inventory Management: Overseeing inventory levels and ensuring an optimal stock of gift products. This includes forecasting demand, monitoring inventory turnover, managing stockouts and overstock situations, and implementing effective inventory replenishment processes. • Market Research and Trend Analysis: Keeping abreast of market trends, consumer preferences, and emerging gifting ideas • Marketing and Promotional Campaigns: Collaborating with the marketing team to develop and execute effective marketing and promotional campaigns for the gifting category. • Seasonal Planning: Planning for seasonal demand fluctuations and special occasions that are significant for gifting, such as holidays, birthdays, anniversaries, and corporate events. • Continuous Improvement: Continuously evaluating the performance of the gifting category and identifying areas for improvement. This includes monitoring customer feedback, analyzing sales trends, gathering insights from market research, and implementing strategies to enhance the category\'s offerings, customer experience, and overall profitability.
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Cotton Collection (Pvt) Ltd Under Odel PLC 2017 - 2022
Head Buyer – Fashion Retail
• Developed & onboarded new brands /products /categories to capture new segments/markets which has delivered remarkable success and contributed for department sale growth Eg: Developed “COCO Mens” private label from scratch and extended its availability up to 5 doors since its inception. • Buying & saving on purchases through collaborations with vendors • Re-launching /repositioning brands & delivering 100% growth rates • Handling foreign fashion brand operations & expanding its availability to many outlets • Leading cross functional teams to launch the categories, brands in multiple doors. This includes the largest retail space at “One Galle Face Mall” • Planning out sales promotions to recover the highest values for the company • Travel overseas to meet suppliers and purchase finished goods from international markets • Inventory management by stocking products, incorporate pricing and promotions to sell profitably, and maintaining inventory at levels that meet demand without over-purchasing
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MAS Active Pvt Ltd - Colombo 2016 - 2017
Senior Merchandiser
• Obtained high volume orders to the company by offering competitive prices to the clients and by introducing new product lines by meeting buyer target prices & product requirements to promote business • Confirm on time and smooth shipment to the buyer sending PI for Master L/C • Accounts handled - Ralph Lauren Men’s performance wear, Polo US underwear, Ariet etc.
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Hirdaramani International Pvt Ltd - Colombo 2014 - 2016
Merchandiser
• Product development and price quoting to international buyers. • In-house require materials on time for a smooth production process. • Follow-up T & A on regular basis to ensure on-time delivery with the right quality and quantity. • Accounts managed - H&M,Tesco, M&S, Jockey, Lidl, River Island etc