Education
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Chartered Institute of Marketing - 2024
Postgraduate Diploma in Professional Marketing
CIM Level 07
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University of Plymouth UK 2020 - 2023
BSc International Management and Business
Second Class Upper
Experience
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JayKay Marketing Services (Keells), Colombo 2023 - Present
Executive International Markets - Category Management
Proactive market research and product selection for import in alignment with customer preferences and category trends. Handled day to day marketing activities and discounts and special promotions of the imported product lines. Managed end-to-end buying processes, from supplier onboarding to payments, and ensured product quality Handled the direct imports marketing budget in developing and executing marketing plans and campaigns for seasonal engagement. Enhanced customer satisfaction by streamlining communication channels through Facebook, Instagram and internal communication channels. Prepared monthly data and campaign performance data points to determine metrics for imports and campaign performance. Achieved company growth by implementing strategic marketing plans and business development initiatives through supplier funding and regulatory bodies. Managed cross-functional teams for successful project completion within budgetary constraints and deadlines. Enhanced online presence and e-commerce sales through overhaul of company website and digital marketing strategies.
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Spa Ceylon Luxury Ayurveda, Colombo 2023 - 2023
Activations Executive
Developed and executed event marketing strategies for Spa Ceylon. Organized events to drive brand awareness and improve customer relations. Created event blueprints & event strategies for Spa Ceylon international in executing Spa Ceylon events worldwide. Ensure consistent branding across all channels & collaborate with internal teams and external partners for engaging content. Monitor and optimize campaign communications & performance through third party vendors for advertising, PR and sponsorships. Handled consumer promotions & communication across various mediums in store and online. Handled Spa Ceylon loyalty activations, offers and exclusive activities monthly. Negotiated high-value contracts with key suppliers, reducing event costs and improving consumer experience. Secured substantial media coverage for company initiatives, amplifying brand visibility and public engagement. Engaged with local and international supplier negotiations to secure Spa Ceylon distribution and event co- ordination.
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Unilever Sri Lanka, Colombo 2022 - 2023
Unilever Sri Lanka, Colombo
Implemented and executed Lifebuoy’s Global Handwashing Day project in Sri Lanka. Carried out administrative and data entry-related tasks and maintained organized files for the brand team Handled consumer promotions, re-launch networks and point of sales materials by collaborating with external and internal stakeholders. Handled activities such as CBU creations, change requests, trade visits, and sample releases for Lifebuoy. Assisted in marketing and advertising promotional activities for modern trade and general trade promotions. Collaborated with cross-functional teams to develop cohesive branding initiatives across various platforms with third parties. Contributed to the development of targeted marketing strategies based on customer data analysis and segmentation techniques. Enhanced brand visibility by executing targeted marketing campaigns. Managed budget for marketing initiatives, carefully keeping spending within allocated limits. Generated reports to support development and implementation of marketing plans. Conducted primary and secondary research to better understand customer needs and behaviors.