Education
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UNIVERSITY OF SUFFOLK 2022 - Present
MBA - Business Administration.
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SRI LANKA INSTITUTE OF MARKETING 2004 - 2005
Diploma in Marketing
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SRI LANKA INSTITUTE OF MARKETING 2003 - 2003
Preliminary Certificate in Marketing
Experience
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EURO EXIM BANK LIMITED - UK 2020 - Present
ASSISTANT MARKETING MANAGER
Strategy Development: Creating and implementing digital marketing strategies to achieve business objectives. Campaign Management: Planning, executing, and monitoring digital marketing campaigns across various channels such as social media, email & websites Social Media and Content Marketing Manager : Develop and maintenance a strong social media presence, managing content creation, distribution, and optimization for audience engagement and brand visibility. SEO and SEM: Managing search engine optimization (SEO) and search engine marketing (SEM) to improve online visibility. Data Analysis : Utilizing analytics tools to measure and analyze campaign performance, making data-driven decisions for optimization. Vendor and Agency Coordination: Collaborating with external vendors and agencies for specialized services or projects. Brand Management: Upholding and enhancing the company\'s brand image through digital channels. Content creation and design
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SYNGCO LIMITED - UK 2017 - 2020
MARKETING & ADMINISTRATION EXECUTIVE
Marketing Strategy: Developed and executed tailored marketing plans for IT products, optimizing positioning and audience engagement. Market Research: Conducted in-depth research to identify trends and opportunities, informing data-driven marketing strategies. Brand Design: Created unique brands, logos, and product names, enhancing recognition and customer appeal. Case Management: Supported implementation and optimization of case management tools, improving workflows and productivity. Social Media Management: Led multi-platform social media campaigns, enhancing brand awareness, engagement, and lead generation. Customer Feedback: Conducted surveys to gather insights, assess satisfaction, and drive product and service improvements.
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ZENIKADS INT. (PVT) LTD - SRI LANKA 2007 - 2013
ADMINISTRATION MANAGER
Evaluating and optimizing marketing and pricing strategies. Analyzing market trends and preparing forecasts. Generating new business leads. Increasing brand awareness and market share. Coordinating marketing strategies with the sales, financial, public relations, and production departments. Developing and managing the marketing department\'s budget. Overseeing branding, advertising, and promotional campaigns.
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CITY DEVELOPERS INT. (PVT) LTD - SRI LANKA 2004 - 2007
SALES / MARKETING EXECUTIVE
Identifying high profile clients Tele sales Competitor’s analysis Designing makreting collateral Monitoring monthly sales and revenue