Marketing & Business Development Manager

Business Development & Lead Generation: Developed and executed strategic marketing campaigns that resulted in a 20% increase in qualified leads within six months, Built partnerships with local educational agents and corporate organizations to expand student recruitment channels, Identified and tapped into new market segments, contributing to a 15% year-on- year growth in student enrolments, Customer Relationship Management: Handled customer inquiries and issues with a focus on student satisfaction and retention, Implemented CRM tools to track and manage leads through the sales funnel, improving follow-up efficiency by 30%, Conducted one-on-one consultations with potential students, maintaining a conversion rate above 40%, KPI Management: Set and monitored KPIs for lead conversion, campaign effectiveness, and team productivity, Analyzed monthly reports to optimize marketing strategies and improve ROI on campaigns, Achieved over 90% of set KPIs consistently across two consecutive quarters, Team Management: Supervised and trained a team of marketing executives to achieve daily, weekly, and monthly targets,Facilitated weekly strategy meetings to align the team with business goals and ongoing campaigns, Event & Campaign Coordination: Organized open days, seminars, and webinars that attracted over 500+ potential applicants,Managed end-to-end execution of digital campaigns, including email marketing, social media, and PPC.