Professional Postgraduate Diploma in Marketing Level 7 (2009) Charted Institute of Marketing UK

Middlesex University Dubai, UAE (2024 - 2024 ) Communications and Content Executive

Developed content strategies aligned with short-term and long-term student recruitment goals. Collaborated with marketing and design teams to plan content across all communication channels. Initiated, created, and published engaging, thought-provoking content to capture target audiences. Sourced content from various departments across the University to meet editorial goals. Collaborated with the Webmaster to optimise web content for SEO, improving search visibility and reducing bounce rates.

Dubai Holding Entertainment, UAE (2022 - 2024 ) English content creator

Composed copy and proofread content for the website and blogs Edited and developed copy for EDMs and Newsletters Proofread and developed copy for social media channels

OV Holidays (2017 - 2022 ) English copywriter

Developed copy for luxury resorts in the Maldives Proofread and edited web content for resorts Wrote and developed travel blogs for OV holidays website Drafted press releases

Group Marketing Dialog Axiata PLC (2013 - 2016 ) Senior Executive for corporate communications

Aligned copy strategy across all marketing channels Planned, commissioned and ensured on-time dissemination of the internal newsletter to all staff quarterly Effectively carried out internal communications activities within the provided budgets Coordinated and ensured infrastructure was in place for press conferences

Diesel & Motor Engineering PLC (2011 - 2012 ) Executive Corporate Communications

Assisted the corporate communications department in the process of the advertising in both ATL & BTL Coordinated with advertising agencies and various department for print and electronic media advertising Ensured all timelines were met throughout the content production, editing, and delivery process Ensured brand need are met and communicated through ATL and BTL advertising whilst keeping track of principle needs Created awareness of brand guidelines to departments through the company intranet