Education
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University of Gloucestershire, UK
Masters in Business Administration
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OTHM
Level 7 Award in Strategic Management and Leadership
Experience
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P F E C Global
Country Manager
Directed a cross-functional team of 07 direct reports, fostering a high-performance culture that increased team productivity by 30%, and spearheaded a company-wide change management initiative to enhance collaboration and engagement. Successfully enhanced PFEC Global\'s brand equity, driving a 22% improvement in brand presence through digital, social media, print, event marketing, and public relations—increased revenue by 63% in the Sri Lankan market. Managed all marketing aspects, including digital marketing, social media, advertising, PR, and market research. Boosted online brand presence by 43% and increased student inquiries by 25%, resulting in a 40% rise in enrolments. Heading sales, finance, and operations to align marketing strategies with business goals, contributing to overall operational efficiency and growth. Analyse student insights, market trends, and competitor activities to continuously refine marketing strategies, leading to a more data- driven approach that optimizes marketing effectiveness. Manage and optimize the marketing budget, ensuring efficient allocation of resources and maximizing the return on investment for all campaigns and initiatives. Foster strong relationships with key stakeholders, external agencies, and media partners to ensure the smooth execution of marketing initiatives and the effective promotion of PFEC Global. Pioneered using advanced digital
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ICBT Campus
Manager - Marketing
Accomplished in building, engaged, managed, and developed a team of high-performing staffs in an extremely fast paced and ambiguous environment. Led a team of 5 and established a feedback mechanisms and measurement processes for student enrolment and retention, thus increasing retention of students by 42%. Built long-lasting relationships with students, universities, and organizations and increased revenue by 63% in 2020 while entering new partnerships and signing 3 MOUs with government institutes. Developing and leading CSR projects and raising student engagement in company community activities by offering student scholarships, school sponsorships, COVID-19 funds by collecting over LKR 2 million in donations for Children’s Day, Earth Day, and other environmental CSR projects. Orchestrated events and exhibitions, driving a 50% increase in brand awareness over two years.
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AIB Sri Lanka
Visiting Lecturer
Demonstrated proficiency in effectively teaching and facilitating learning on Digital Marketing subjects/modules for Diploma programs, resulting in consistently positive student feedback and engagement. Designed, planned, and implemented cutting-edge, inclusive teaching strategies and support learning activities, fostering a dynamic and engaging learning environment.
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Manager - Marketing
Manager - Marketing
Headed the marketing and communication department & managed marketing activities in print, video, web, social media, events, and activations. Successfully launched an offline and online student targeting and marketing strategy that increased net profit by 16% in 2018. Successfully launched 03-year strategic plan for organization growth in 2018. Evaluated performance statistics and used the data for strategies, which generated a new source of income and increased revenue through the digital platform by 8% in 2018. Increased student retention by 36% through retention campaigns by organizing events, seminars, workshops, soft skills programs, and education exhibitions. Redesigned the user experience, site functionality, and online accessibility and increased sales by 42%. Introduced the Zoho dashboard to handle customer inquiries and registration and increased enrollment accuracy by 45% in 2018.
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Mediasoft Solutions
Head - Media
Built and strengthened strategic relationships with key accounts and monitored media buying strategies. Enhanced revenue generation by 47% by introducing marketing and digital media strategies to key clients in 2016. Collected information about the kinds of audiences targeted by different media and the approximate size of each group cut delivery times through proactive tracking and monitoring of project timelines and increased client retention by 35% in 2016. Bought advertising space in newspapers and magazines and negotiated rates with media sales companies to obtain the most competitive prices.